Those who take public relations seriously (beyond the media relations and special events tactics) should follow the classic four-step process when executing a concerted, true program. For the uninitiated:
1. Define the threat or opportunity.
2. Conduct research.
3. Execute the plan — communicate.
4. Evaluate and make revisions.
It’s logical. It’s straightforward. It works. (Well, some of the time; but that’s for another post.)
Now in a search for a full-time position back in public relations, I’m applying this process.
1. The threat is starvation and/or eviction if I don’t generate revenue in the future. The opportunity is that I have total confidence in my knowledge, skills and abilities.
2. Each day I identify people I know who can help me, organizations I might want to work for/would benefit from my experience and ways to drive home the message that I’m available.
3. I rely on the traditional (telephone calls and in-person meetings) and the new (emails, social media, this blog) to communicate.
4. As often as possible, I try to make revisions to my resume and cover letters, explore new opportunities and learn.
This process works. It will work for me.