No, not that first time. This is a blog about public relations and my quest to get back into the profession on a full-time basis. I’m sure you could find a lot of commentary to the “that first time” topic many, many other places online.
I’m referring to the first time I ever got paid to communicate. Here’s what happened.
In the summer of 1973, I learned of an opportunity to receive a $100 grant that would be awarded to a high school graduate who wrote the most compelling essay on some subject relating to higher education. I honestly don’t recall the exact theme. I do recall putting a lot of effort into the essay, then typing and retyping it on my trusty Smith Corona manual portable typewriter. The word count was probably less than 500 words.
The organization granting this (at the time) quite princely sum was a Chicago chapter of the Polish Legion of American Veterans Ladies Auxiliary, of which my Aunt Stella was an officer. Aunt Stella encouraged me to contribute an essay, as I had aspirations of becoming a journalist.
I could do this. I was editor of my high school newspaper, the Holy Trinity Gold and Blue, after all! And, for the first five or so years of my professional career, I was a newsman, including three years with the legendary City News Bureau of Chicago. (My City News years should be the subject for a future post or posts; there are lots of memories.)
Anyway, my essay won. I made myself and my family proud, especially Aunt Stella who always encouraged me to read and study; and it was Stella’s ancient manual typewriter that I first typed on.
The Ladies Auxiliary recognized me at an event, at which time I was awarded the $100 check. I was featured in an item in the group’s newsletter — my first exposure to personal publicity.
Since then, I’ve been paid quite a few times for communicating. In fact, being a professional communicator has let me live a rewarding, fulfilling and comfortable life. No mansions or fleet of exotic cars yet. That will happen after Hollywood buys the rights to my still-under-development novel and gets Damon or DeCaprio to star in the film version.
It’s a privilege and honor to have the skills, resources and drive to compile thoughts and ideas and deliver them in an effective, persuasive way. And, I remain steadfast in my belief that society today really needs skilled public relations professionals to deliver ideas and invite discourse.
The Public Relations Society of America drives home this contention in the Business Case for Public Relations, its current advocacy campaign: “Public relations is more vital than ever before, given the explosion of consumer engagement through new and social media, the collapse of reputation and trust in major institutions and the evolving needs and concerns of corporate CEOs.” Let me augment this statement to include “the evolving needs of every business, organization and government entity.”
Good public relations transcends the so-called C-suite; it’s needed by the line manager, the non-profit professional and local bureaucrat.
I had no concept of public relations when I wrote that winning essay on a manual typewriter a long time ago. A lot certainly has changed — for me and society — since then. But good written communications had value then, and it has value now.
Do you recall your “first time?” If so, please feel free to share. Just keep your thoughts to the subject of this blog, please.