By Edward M. Bury, APR aka the PRDude
When I launched this blog last fall, my focus was on two topics: Public relations and my search for another great full-time position in the communications industry. Proud to say I can cross off the second topic.
Yes, after an extensive search, I’ve landed a tremendous new position here in Chicago.
First, I must thank everyone who read my thoughts, especially those who offered commentary. It’s tremendous to know that my observations and perspectives enlisted a dialogue in the blogosphere.
Second, I’d like to share some insight related to my search; hopefully, the following will be of value to those seeking a new opportunity. Without any order of importance:
- I established from the onset that I have value in today’s market. That was my guiding principle.
- Relentless and disciplined. That’s how I remained these past several months. I literally did something every day related to my search.
- Advice was offered by many, and I absorbed it all. Didn’t always accept the advice, but always welcomed it.
- Networking — face-to-face — should be paramount in a search, as well as throughout a professional’s career. I had a mandate: At least one out-of-the-office networking event weekly. Some weeks, I had four or five.
- Being passive and relying on job boards may have worked in the past; not today. I made cold calls to companies, followed up aggressively and took the initiative.
- A common phrase offered to those in a search (or “in transition,” as it’s now known) is: “When you get back on your feet …” Well, I was never “off my feet.” My days focused on my search, taking on freelance writing and consulting assignments, volunteering on behalf of PRSA Chicago and the Universal Accreditation Board and participating in in-person seminars and online learning.
- My friends and colleagues — those I’ve known for years and those I’ve know for months — were tremendous. They offered support, leads and advice. I reciprocated any way possible.
What did I gain since last fall? A tremendous sense of self-worth, much more confidence, a greater understanding of social media and a cadre of new friends and colleagues. What did I lose? Not much, really, except for a couple of pounds!
With my goal realized, I have to shift focus for the PRDude blog. I’ll still address public relations, marketing and related topics. But now, I’ll concentrate on the “lighter side” of the profession. In fact, I dabbled with this theme in a few posts already.
There are a lot of great blogs that tackle serious issues facing the industry; I’ll be a bit more irreverent and hopefully funny.
Again, sincere thanks to all who have spent a few minutes reading my thoughts. See you in the blogosphere soon.