The PRDude Tries A Shift as The FoodDude

By Edward M. Bury, APR (aka The PRdude)

Here’s something I’d like to share: Along with my passion for public relations and communications, The PRDude has a passion for a few other things in life. Yes, along with sharing my thoughts about ethical public relations and the value behind the Accreditation in Public Relations credential, there are a few other pursuits that occupy my time.

For example, in a post last month, I alluded to my love of gardening.  And, I’ve been a dedicated rock and roller and music fan since I received my first guitar some four-plus decades ago.

One more thing: I love food.  I love to cook.  I love to read about food and cooking.  And, of course, I love to eat. Over the years, I’ve written a few restaurant reviews, and I keep current on culinary trends.

On Friday, I got the opportunity to cook with some real pros. Here’s what happened.  My dear Susan slyly tricked me into thinking we were headed to a post-birthday lunch at a hot new downtown Chicago restaurant.

The reality: We drove to the northwest suburbs and worked the lunch shift side-by-side with two fine chefs — Michael and Susan Maddox, the husband-and-wife proprietors of one of the areas best and longest-standing French restaurants, LeTiti de Paris.  Our day began with a cup of some great coffee — French roast, I believe — and ended with a spectacular meal.

Our shift was one of the many cooking classes and demonstrations the chefs host right in their kitchen.  This one was was called the Hands-On demonstration, because we pitched in and helped prepare food that would be served to patrons later that day and over the weekend.  We broke eggs to make creme anglaise, chopped onions and leeks, measured various sugars for sorbet and ice cream, rolled dough for a cherry tart and various duties.

Me and Chef Michael preparing creme anglaise.

Checking on the creme brulee.

Here are a few observations from my short shift in a real restaurant kitchen:

That Old Adage is True. How many times have you heard, “If you can’t stand the heat, get out of the kitchen?” Well, it’s really true.  It’s hot in there; really hot. Especially on the line where proteins are grilled, seared and baked before being plated and prepped for the dining room.   The stoves and burners in a commercial kitchen throw out a lot more heat than the one you have at home.

You Think You Work Hard? The next time you complain about putting in a 10-hour day, talk to a chef.  They put in a much longer work day, usually 14 to 16 hours. And that’s five or six days a week, running a business while working under constant pressure to deliver a delicious plate of food.

Wonder Why Restaurant Food Tastes So Good? Well, professional chefs are much better in the kitchen than us fledgling food fanatics, they have much better kitchens and they have access to much better proteins, produce, grains and dairy.  One more thing: They take the time to do things right.  Creating beef stock? It takes roasting 80 or so pounds of bones, then cooking them down in 30 gallons of water until it’s reduced to five gallons.  Do you have time for that?

Forget the Image of the Tough Guy TV Chef. Chef Michael and Chef Susan were kind, nurturing and patient with their two apprentices.  They were consummate professionals and the perfect hosts.  (Remember, we were helping out during a real lunch service.)  The maniac, tough guy, foul-mouthed morons who populate many TV food shows were not at all present at Le Titi de Paris.  (Watch for The PRDude’s thoughts on food shows soon.)

We learned a few things about what goes into preparing and executing great French food, techniques and recipes I’ll try at home some day.  (Not sure if I’ll make the lemon sauce that starts with melting two pounds of butter.  Yes, pounds.)

Since this was a birthday celebration of sorts, the chefs delivered me this outstanding dessert, which was preceeded by a delicious appetizer plate and entree featuring salmon and tuna.

Creme brulee and sorbet highlight my birthday dessert.

A while back, I wrote a post — an attempt at humor — about new career options should my efforts to land a new position in public relations fail.  Fortunately, I did not have to pursue any of those jobs.   (I like meeting people, but a Wal-Mart greeter?)

Who knows.  Maybe some day I’ll work in a real restaurant; the kitchen is way out of my league, but I’ve been told by a friend who leases restaurants and retail that I have what it takes to be a maitre ‘d.   Maybe I’ll start a culinary blog.  A lot have already taken The Food Dude moniker, so I’ll have to drop the “dude” component.

Finally, a lasting memory of our visit to Le Titi de Paris: Tasting just-made ice cream, literally seconds after it leaves the machine.  A little bit of culinary heaven on earth.

Hey USA: Getting Grounded with Air Shows & Military Bases

By Edward M. Bury, APR (aka The PRDude)

Earlier today, a day that I’ve read would fall under the “meteorological perfection” category, I spent a very pleasant 90 or so minutes circumnavigating Lake Glenview.  Actually, I made the trek on foot along a nature path that takes one through native wildflowers and grasses planted around this 45-acre man-made lake in a suburb just north of Chicago.

The lake and surrounding park sits on land that once was operated by the the U.S. government as the Naval Air Station Glenview, a training base for the Navy and Coast Guard.  In 1995, the land was redeveloped into housing, a senior retirement center (where my mom lives), offices, a very nice and successful lifestyle retail center and, as noted, a lot of open park and recreational space.

As a public relations professional, I’ve concentrated my work in the real estate arena.  I’ve provided counsel to developers, brokers, property managers, architects and mortgage originators over the past two decades.  In my humble opinion, the developers of the old naval air base did it right.

Back to the focus of today’s post.  The naval base at Glenview also was the staging location for the very popular Chicago Air and Water Show, which ran yesterday and today along the lakefront.  Millions flock to the Lake Michigan Shores to witness our military might (and some other way cool air-sea performances) as demonstrated by fighter jets and other aircraft.  In the days leading up the show, millions scan the skies around downtown when hearing the near-deafening sound of jet engines on practice runs.

To many, the Chicago air show — the largest of its kind in the nation — is a big waste .  It’s a waste of money, a waste of energy and a waste of what could be a quiet weekend afternoon.  Detractors also maintain this kind of showmanship really is not necessary to demonstration our military capabilities.

Not sure who’s handling public relations for the air show (put on by the City of Chicago and sponsored by Shell Oil), but I reckon the threats noted above will return next year, along with the crowds.

Back at the park surrounding Lake Glenview, I came across a modest, but compelling, memorial to those who serve in our armed forces.  Here are a few images:

The monument includes this sculpture of an airman consoling the son of a fallen comrade.

The flags of our military branches flutter in the breeze.

This bronze plaque is placed at the entrance to the memorial.

From the far end of Lake Glenview, you can see the old naval base tower, which was incorporated into the retail development.

The government decided to sell off the land that housed the air base when it was no longer deemed necessary for military use.  The village of Glenview, which acted as developer, showed a lot of foresight in bringing business and revenue to this very valuable tract of land, yet preserving open space and a some military history of the air base.

Those who blast the need for a two-day demonstration of jet fighters, really fast boats and precision parachute jumpers have a solid perspective.  So, perhaps it’s time to rethink the Chicago Air and Water Show.  Perhaps it’s time for a one-day show, or one show every other year. Maybe we incorporate some informational seminars on history or energy conservation.  Just don’t pull the proverbial plug without some dialogue.

What’s made this country truly great is our ability to have the freedom to think big.  We have big events that draws millions; we take former military sites and transform them.  Our military — embodied by the men and women who put their lives on the line for us — give us the freedom to think big.

One more thought: The little memorial in the park surrounding Lake Glenview is called Freedom Memorial.