Reflections on 100-Plus Posts as The PRDude

By Edward M. Bury, APR, aka The PRDude

Never been one to really follow all the rules, this post will be a retrospective on a milestone reached back in September, when I published my 100th post as The PRDude.   The subject of that post was what I learned from some public relations agency leaders at a luncheon my friends and colleagues at PRSA Chicago held.

So why did I hold back on this “looking back” commentary until now, my 102nd post?  Because I can, and as noted above, why live life (or publish a blog, for that matter) according to a formula.

But on to some thoughts on what I learned these past several months, some favorite posts and where I plan to take The PRDude in the future.

This Blogging Stuff is Work. Throughout my career — from journalism, to marketing, to public relations — I have taken great pride in my ability to craft effective communications using the 26 letters of the alphabet.  I try to adhere to established rules of grammar, syntax and punctuation; I strive to craft messages geared to a specific audience.  And, try to say it all in my own voice.

This realization is pretty clear: Blogging — at least producing one that’s informative, offers opinions and encourages dialogue — is challenging and takes a lot of work and dedication.  Even drafting this post, mainly a stream-of-consciousness reflection, is taking a lot of thought and time.  (For the record, it’s Sunday afternoon and I could be outside raking leaves or inside watching football.)

I’ve read that new blogs are created literally every couple of minutes.  Wonder how many are published beyond that debut post?  I hope to publish with more regularity, especially on issues pertaining to public relations and marketing.  (This is the PRDude’s blog, after all.)  The work I get paid for, and other stuff, get in the way.  A remedy: Shorter posts.

What I’d Enter In a Blogging Competition.  Last week, I read an article from the nice folks at, an online resource for public relations and marketing professionals.  The focus was their “10 Best” PR blogs.  This one wasn’t on the list.  (Perhaps it ranked 11th?)  Anyway, I’m not sure if there’s any true c0mpetition for blogs, like the Academy Awards or Grammys.  If there is, here’s what I’d enter:

  1. The series in June of 2010 related to the botched communications efforts by BP following the oil spill in the Gulf of Mexico.  Hopefully, this horrible environmental tragedy and the related fallout has prompted the need for crisis communications preparation.
  2. Ever google your name?  Come on, everyone has. Google “Edward Bury” and you’ll find lots of stuff related to me, as well as “another” Edward Bury.  I enjoyed this post about a man with my name who helped bring in the Industrial Revolution.
  3. Before they became cultural icons, the cast from the MTV show “Jersey Shore” were just a bunch of kids who made a nice living having their exploits — getting drunk, fighting, and having gratuitous sex with strangers — filmed and broadcast.  When I read of producers planning a similar type of program here in my beloved Chicago, I urged the PR community to rise up against it.
  4. I continue to maintain that true public relations — the kind based on research, strategies and ethics — is critical to modern society and the American way of life.  This post, inspired after a visit to IHOP with my Mom, embodies that theme.

What’s Next From the PRDude? Frankly, I’m going to focus a lot more on public relations, and here’s how: When I read or hear about a so-called “public relations nightmare” that’s really a policy, political or financial issue, I’ll blog about it. For example, read the first item in this post published in the wake of the operation that killed Osama bin Laden.

The goal here is to set the record straight.  Public relations has transcended the publicity/press agentry model long ago; it’s up to those of us to know better to identify these errors and correct them. The profession and practice will continue to be hindered if those of us in the industry fail to correct misconceptions that appear very often in the mainstream media and elsewhere.

So, to those reading this:  What instances have you read about where “public relations” is referenced inaccurately and/or unfairly?  Let’s start a dialogue.  Let’s work together.  I’ll identify some kind of tag line for this initiative.

Finally: Thanks to all who have read these words.

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