By Edward M. Bury, APR, (aka The PRDude)
Some time yesterday, most of us set our clocks forward to return to Standard Time, saying “goodbye” to Day Light Saving Time. (It case you didn’t touch your time pieces, it’s an hour earlier that you think.) The real purpose behind the national initiative, of course, is to take advantage of more daylight hours.
But hey: Aside from tech start-up wizards who get bought out for nine figures or hedge fund managers who probably make that much, we all should be focusing on saving something these days.
As a public service initiative, the PRDude offers these ways to save time– certainly something of value — until we switch back to Daylight Saving Time this fall when we’ll save, well, daylight again.
- Following the GOP Presidential Race. Seriously, Mitt Romney pretty much has got the race locked, unless he does or says something really dumb when the primary race moves to a big state like Texas or Illinois. He’s just got too much of the two “m-words” going for him: Money and momentum. So why listen to more empty rhetoric until the Republicans meet in Tampa this August. After weeks and weeks of debates and more recently, the primaries, is there anything of significance that Governor Romney, Senator Santorum or Speaker Gingirch has to say that we haven’t heard? Oh yes, Congressman Paul, too. Want to spend time following a race that means something to Americans these days? Read the next item.
- Deciding on Your Final Four Picks. Yesterday also was “Selection Sunday,” or the day many of us who don’t regularly follow college hoops — me included — start following the game because of the exciting NCAA men’s basketball tournament. And, the fact that some people actually lay down wagers on the games. Yes, we’re in March Madness, meaning roundball prognosticators will spend hours studying stat after stat right up to the start of First Round play Thursday, March 15 to complete their brackets. Spend your time this week doing something else because the Final Four will be comprised of Kentucky, Missouri, Syracuse and Kansas. How do I know this? I have a “system,” which I can’t share because I’m entering two pools. But please feel free to share any insight on preventing your brackets from being busted too early.
- Contemplating the True Definition of “Public Relations.” A couple of days ago, the Public Relations Society of America announced the results of an initiative to offer an “official” definition of “public relations,” the noble communications practice that inspired this blog and continues to be its driving force. The definition, which was vetted online by the membership from three choices, strikes a responsive chord from The PRDude: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Adding “strategic” really solidifies this definition for me; without a defined strategy, what many believe is “public relations” more than likely falls under “publicity.” Disclaimer: I’m a proud member of PRSA. The take away from this segment: Now that the world’s largest body governing public relations has defined the practice, allocate time to learn how to be a better practitioner.
What are your suggestions for saving time? And, don’t say: “Stop wasting time reading blogs like this one!”