By Edward M. Bury, APR (aka The PRDude)
November is like the Rodney Dangerfield of the 12 months of the year. It gets no respect.
I know: November has the great American holiday of Thanksgiving and Veteran’s Day, and lots of football. General elections are held the first Tuesday in November. And, let’s include the “official” start of the holiday season, although Labor Day is making a strong bid for that distinction. But I think most people would vote for June, July or August as their favorite months of the year. I believe Europeans do, because I’ve read that most workers across the Atlantic get those three months off work — with pay.
I like November. In fact, it’s my favorite month of the year because it ushers in — not just the holidays, which I certainly enjoy — but the cold, the bleak, the dark and the leafless time of the year. At least that’s true here in Chicago and throughout much of the nation. (You can get some darn good blogging in when it’s cold, bleak, dark and leafless.)
The late John Phillips, leader of the Mamas and the Papas, must have written the great song, California Dreamin in November. After a cool minor-key acoustic guitar intro, the song opens with this couplet: “All the leaves are brown, and the sky is gray. I stopped in for a while, on a winter’s day.”
If you want to learn some facts about November, visit this post. Nothing remarkable perhaps, except to those of us from a certain generation, those of us who remember President John F. Kennedy was assassinated November 23, 1963.
On this last day of November 2012, I offer the following. I know: This is not a real public relations plan. It’s just a few objectives to begin a formal public relations plan to promote the benefits of the 11th month of the calendar year. But it’s a start.
1. Eleven Down and One to Go: Build awareness for the fact that November is the second-to-last month of the year. Think of the benefits: In November, there’s just one more month where consumers have to pay their mortgage and taxes. One more month to attend school and work. One more month of water bills. Then you’re done for the year!
2. Shop in Early November, Skate Through Most of December. The “Black Friday” shopping blitz marks the beginning of consumer madness at retail outlets from coast to coast. Why not promote acceptance of insane holiday shopping starting November 1? Why wait until the day after Thanksgiving?
3. “Thirty Days Have September …” You know the rest of this slogan: “… April, June and November.” That means November is among the four months of the year with 30 days. (Let’s ignore the bastard month of February.) Let’s build a movement to revel and awake during November — one of the four months with only 30 days on the calendar.
Now, it’s your turn: What thoughts do you have to share about November?