By Edward M. Bury, APR (aka The PRDude)
Visit my web site (for Edward M. Bury, APR, not The PRDude) and read my personal “tag line” of sorts: “A Modern Strategic Communicator Steeped in Old-School Traditions.” The two key words from that passage to focus on for this post are “modern” and “strategic.”
My plan to secure that next great job in public relations is based on sound strategies and will incorporate modern forms of communications when appropriate.
“Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers.” (Source: article by Jeff Howe, 2006 Wired Magazine.)
So, here’s what I have in mind: Below is an outline for my plan to to land a new job in public relations. I’d like to “crowdsource” replies and feedback from the blagosphere, and beyond should any alien beings have insight to share.
Without further ado, my plan.
Goal: Secure a senior-level position in Chicago with a progressive company, agency or association where I’ll be challenged to use my strategic public relations, communications and management skills to help realize a mission and build revenues.
Strategies: Leverage my knowledge, skills and abilities in the B2B arena, with a concentration in the real estate industry. Accentuate my dedication to the public relations profession through volunteer work on behalf of PRSA Chicago and by one of 5,000 practitioners to hold the Accreditation in Public Relations credential. Showcase my outstanding oral and written communication skills.
Objectives: Secure at least five job or informational interviews monthly with decision-makers. Grow referral base to add at least two new sources monthly. Receive at least three job offers by August, 2013.
As for specific tactics, I’ll hold off on sharing those until after I get some feedback from you. And, I know: that third objective is quite optimistic. But, hey, what’s the alternative? To be pessimistic? That’s not happening because I remain very confident that I have value in today’s market.
Now it’s your turn in this experiment. Let the crowdsourcing begin.