… I Landed a Tremendous Job, at the Fourth Week

By Edward M. Bury, APR (aka The PRDude)

For those of you who are keeping tabs, my July 13 post announcing my new position in the public relations arena resulted in my best-ever number of visits for a blog on a single day: 115.

Not sure why, as I wrote mainly about missing quiet mornings on the porch with coffee, birds, passing neighbors and reading the Chicago Tribune at my leisure.  Not exactly my best, most insightful work.

WorkWell, those days are gone, and I have joined the maddening crowd (to steal part of a line from Thomas Gray’s “Elegy Written in a Country Churchyard” — I was an English major, you know) that boards the CTA Blue Line to head to work downtown.  Although I have no research on the subject, I am confident there are “maddening crowds” heading to work in many other places across this great land and elsewhere.  Those commuting via private auto on Chicago expressways, tollways and surface roads are probably “maddening” much of the time.  Listen to the morning traffic reports and you’ll know why.

Now that I’ve been here almost four weeks, here’s what I have learned and observed:

  • My public relations knowledge and skills are highly regarded by my colleagues.
  • I remain very passionate about the profession.
  • I am confident I can provide value here.
  • I still know how to craft an effective news release — albeit one announcing a colleague’s appointment and my own.
  • Managing a website using Dreamweaver poses some challenges.
  • There are many more people engaged in handhelds and tablets than reading a print publication during my commute than even months ago.
  • I have a lot to learn about this organization, and I’m looking forward to it.
  • My new colleagues are welcoming and very smart people.

Yes, I still can have my morning coffee on the porch. The weather here remains warm and pleasant.  But, I’ll save that pleasure for the weekend.   I can’t wait to begin my six-block walk to the el, board the train and take on the next new task.

How about you?  Do you enjoy the process of going to your job each day?  And, do you enjoy your work?

This British Tradition is Worth Passing on to the Next Generation

By Edward M. Bury, APR (aka The PRDude)

It’s been said that no nation can match Great Britain for preserving tradition and pageantry. Take the birth yesterday of a son to the Prince and Duchess of Cambridge, better known to the world as Prince William and Kate Middleton. (As of this writing, the new family was viewed with the little King-to-be.)

frame After the Queen was given the happy news, this message was placed in a handsome frame on an elegant easel positioned outside Buckingham Palace for all the world to read: “Her Royal Highness The Duchess of Cambridge was safely delivered of a son at 4:24 p.m today.  Her Royal Highness and her child are both doing well.”  That’s a total of 119 characters – less than the maximum for a tweet. A simple, but very effective, communication.

The happy message was followed by four signatures, probably from doctors who attended to Kate.  I mean the Duchess.

As a communicator of some renown (at least in my own mind and within the confines of this blog), I find it refreshing that the Royal Family adheres to this tradition: Let the person in charge know first (the Queen), then inform everyone else with a short, no-nonsense message.  If I was asked to draft the message, I would have preferred: “The Duchess of Cambridge safely delivered a son..”  Maybe next time the Royal Family will ask for my help.

Too often these days we’re bombarded with messages, many that are pure nonsense.  So many messages, in fact, that we may lose sight of those that are truly important. This holds true, I trust, for text message exchanges between teenagers as well as some of the stuff prepared by those who work in the public relations business — or claim to, anyway.

Perhaps we should learn a lesson from the Royals: Communicate important stuff succinctly and carry on.

A Few Things I Will Miss Doing Each Morning Since …

By Edward M. Bury, APR (aka The PRDude)

This summer has been delightful here in Chicago, especially from a weather perspective.  That makes for ideal conditions to take advantage of all things relaxing and outdoors.

These past few weeks, I’ve started my day on the front porch, lounging on the wicker furniture Susan restored.  I leisurely enjoy my coffee and can read as many articles as I want from the Chicago Tribune, which we still have delivered.

Here's a street in Avondale. It's not the street I live on, but it's representative of our neighborhood.

Here’s a street in Avondale. It’s not the street I live on, but it’s representative of our neighborhood.

I’m accompanied by birds — cardinals, robins and sparrows — and am serenaded by their calls.  The morning sun, filtered by the linden trees to the east, is warm and inviting.  From our front porch, I greet neighbors — retired folks like Joanne, long-standing friends like Bree, Hispanic kids, hipsters sporting tattoos and straw fedoras — heading to work, off to school or walking their dogs.

In essence, I see the neighborhood come alive; it’s peaceful and tranquil, and a reflection of how Avondale has evolved from one sometimes plagued by gang punks, loud cars and graffiti to one of tolerance, quiet and normalcy.

This is the view from outside the office building where I now work. Can you guess where it is?

This is the view from outside the office building where I now work. Can you guess where it is?

Well, my cherished morning routine is over.  Now, I’ve joined my neighbors. I now have someplace to go.  I landed a new full-time position.

Thrilled to be back in another great public relations position? Without question.  Excited about the challenges ahead?  Bring them on. Looking forward to continue growing and learning?  As my friends from Wisconsin would say, “You betcha!”

To those who offered support during my search, sincere thanks.  (A special shout out to my friends at PRSA Chicago for the opportunity to stay active in the profession through my volunteer work coaching APR candidates.)  To those who are searching for the next career opportunity, I offer this advice:

  • Always preserve your integrity.
  • Always remember you have value in today’s job market.

And, as for my coffee-and-newspaper routine: There’s still Saturday and Sunday, and there’s half of summer left.