By Edward M. Bury, APR (aka The PRDude)
Aside from getting a permanent tattoo of the APR logo, I can’t think of a better way to demonstrate my commitment to the Accreditation in Public Relations program and the public relations profession than by helping fellow public relations professionals earn the credential.
Starting next week, I’ll have that opportunity through my position as Accreditation chair and board member at PRSA Chicago. Yes, I’ll be co-teaching a six-session program designed to nurture, inspire, cajole — hey, threaten if I have to (kidding, of course) — local colleagues who plan to take on the challenge of the APR program this year — the 50th year of Accreditation.
One may ask, “Why?” Why allocate time and energy to the APR? Well, regular readers of The PRDude have read often about my passion for the credential and my unwavering belief in its value to elevate a practitioner from a tactician who knows how to a true strategist, a valued counselor who knows why.
According to this article from a leading industry publication, “public relations executive” ranks as the sixth most stressful job in America. This is purported to be a statistically valid report, but I don’t see underwater welder or long-haul trucker anywhere in the top 10 list. ( As far as I know, no one in PR is submerged and clutching a torch while working or has to motor mile upon mile in a vehicle that’s 50 feet long with up to 18 speeds.)
But, for certain, working in public relations for a few decades can result in a few grey hairs and facial wrinkles.
I won’t ask the four candidates why they’re in the profession. I will ask if they understand the challenges ahead, and if they’re prepared to work hard to earn the APR. Without question, I will point out that Accreditation was the best thing this former journalist did career wise.
And, I have the grey hairs and wrinkles to prove it.
Want more from The PRDude on Accreditation?
- Here’s a post from 2013 after completing the ARP training program.
- In this post, I report on my service as a delegate at the 2013 PRSA Assembly, where results of a survey on the credential were discussed.
- And, a rallying cry for those of us who are Accredited.