Lessons Learned: One Year Later

By Edward M. Bury (aka The PRDude)

Tomorrow will be more than Monday, July 7, the start of the work week after the long Independence Day holiday.

At least for me.

Learning TwoIt’s the anniversary of my first year in my terrific new position handling public affairs for a major research university here in Chicago.  Working at an institution of higher learning, you might not be surprised to learn that I’ve learned quite a lot.

Here’s what stands out:

1. We Are Bound by the Quest for Knowledge. Chicago can certainly hold its own as a truly global city. The same goes for the university where I work.  Around one-third of the student body and faculty speak English as a second language.  Regardless, the focus on our campus is on learning, progressing and growing.  The atmosphere is supportive. The opportunities bound only by our drive and energies.  Language and customs so far haven’t come into play.

2. There are Nice, Cool People from Every Part of the World. Over Learningthe past year, I’ve made friends with smart people named Havan, Takanori and Moyin. They came to Chicago from parts of the world I’ve read about or gained insight from television, movies and online sources.  Their goal is to learn and experience life in the United States, in the City of Chicago. I’m proud to call them my friends, and I’m eager to share what I know about the city.

3.  I’ve Seen the Future of Communications and My Role In It.
And, frankly, the future is looking pretty good.  My role within our research unit involves around eight specific responsibilities.  Some skills, like website content development, social media management and how to plan large-scale event , I learned relatively recently. Others, like public relations strategies, project management and how to write effective, provocative copy, are skills I’ve built up over decades.  Collectively, my skill set is an ideal fit for our research unit or any small to medium-sized company or organization.  There will always be a market for communications professionals who can do a lot of things well.

What awaits in the next 12 months?

Watch this space and find out. As an Accredited PR professional, I’m bound to keep pace with the industry and learn.  And, I couldn’t think of a better place to do that than the place I’m at now.

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