By Edward M. Bury, APR (aka The PRDude)
The nice people at WordPress, who provide me and millions of others with the technology to communicate to millions of others online, have taken a step forward toward democracy.
That is, they’ve prepared a resource that will helps those of us who are registered to vote in the Mid-Term elections November 4 to learn more about the candidates and issues within our communities. Yes, the resource is located right below.
It’s pretty simple: Click on the image below, enter your address in the box and click on the magnifying glass image.
Note: I tried the service by entering my home address, which is where I’ve been registered as a voter for the past 14 years, and got a nice statement that stated “no election information found,” and encouraged me to try closer to Election Day. Perhaps I will, but I applaud WordPress for its efforts.
Now, onto another election-related topic, one perhaps even the most
seasoned and savvy pundits have yet to address: The use by candidates of a nickname.
I’m inspired to comment on this subject after reading an article yesterday announcing the proposed candidacy of Jesus “Chuy” Garcia, a Cook County Commissioner, into next year’s race for Mayor of Chicago. I don’t know how this public official got the nickname of “Chuy,” but as a public relations professional, I think it’s advantage in building awareness and standing out in what may be a crowded field.
In fact, I recommend that every dark horse candidate running for office consider employing a nickname. These generally appear on the ballot, so that may help sway an undecided voter.
As a service to future Americans planning to run for office, The PRDude offers these suggestions:
- “Honest” — simple, I know, but effective even if it’s not true.
- “Joe” — may be popular with the regular “Joes” out there.
- “Jane” — let’s not forget the ladies.
- “Happy” — who wouldn’t vote for someone who was happy?
- “Grumpy” — might sway Disney fans.
Think this is a lot of malarkey? Then read this obit about the recently departed Harry “Bus” Yourell, a long-time Chicago area pol who never — let me repeat that — never lost an election in five decades.
Hey, it worked for Bus.