By Edward M. Bury, APR (aka The PRDude)
Even at this stage of my career — 30-plus years in public relations and other communications disciplines — I still find it necessary to expand my network.
(Note to self: Where has the time gone? Can I get some of it back? Can someone develop an app for that?)
Given the opportunity and time, I attend events and activities hosted by PRSA Chicago and other organizations. My mantra: Every time you can interact, speak, present, lead or learn, you grow as a professional.
Here’s a case in point. In late April, I moderated a panel discussion hosted by the Chicago chapters of the Hispanic Public Relations Association and National Association of Hispanic Journalists. The theme: “PR Pros and Journalists Working Together for the Good of the Story.”
The event was hosted at Edelman’s Chicago offices and featured outstanding panelists from local broadcast news, the corporate sector and the agency side of public relations.
You can read my thoughts in this post published on a great industry resource, Hispanic Marketing and PR, a site I’ve contributed to before. And, visit this page to get a more extensive visual perspective of the afternoon.
So, what did I gain from this exercise:
1. Better insight on working with the media.
2. Greater understanding of people who comprise the Hispanic demographic.
3. Another opportunity to hone my presentation skills.
4. Promotion of myself and the university research unit where I now manage public affairs.
5. And, the ability to network with fellow public relations professionals and members of the media and make new friends.
Digital communications has changed the world forever. And, as I noted in this post from last year, I’ve nurtured some great virtual friendships.
Still, to me, interpersonal communications offer so much more. After all, it’s impossible to shake hands virtually. But I’ll bet someone’s working on an app for that.