By Edward M. Bury, APR (aka The PRDude)
Modern communicators know that sound strategies are behind messages that generate measurable results to a targeted audience.
So, my strategy today is to point out to everyone who publishes a book, blog, article, column, report, website or any other form of communication about the ridiculousness of incorporating “ies” to perfectly good English language words.
You know who you are: Writers who think it’s cool, cute and acceptable to add that silly, childish suffix to the modern lexicon. My request to you is: Please stop.
As a serious modern communicator and staunch, ethical public relations practitioner, I am taking it upon myself to stop the bleeding and continued bastardization of communication units.
Where to start? Here are four “ies” words I’d like to banish immediately from common use:
- Foodies: Uh, just don’t get it. How do “foodies” differ from people who just likes to eat food? Is there a requirement to be classified as a true foodie? Is one who dislikes food a “foodud?” Who determines when someone crosses over to the foodie ranks?
- Cubbies: A personal assault to this life-long fan of the Chicago Cubs, and especially distasteful given the team’s collapse in the NLDC earlier this month. Referring to the team as “Cubbies” is akin to characters in a children’s fable. Perhaps the team would have won the World Series by now if this word never caught on.
- Selfies: An unfortunate fallout of today’s technology. And,
this practice of taking a photo of oneself with a handheld has even created an industry and practice that involves use of a telescopic rod one has to carry around or rent. What will they think of next.
- Veggies: According to the Online Etymology Dictionary, the word “vegetable” means “capable of life or growth; growing, vigorous.” Given its etymology, the word has a certain nobility to it, don’t you think? To me a “veggie” is what comes with a frozen dinner, not the ingredients in a delicious, savory harvest casserole.
Now it’s your turn, kind readers. What “ies” words should get tossed away like yesterday’s news?
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This is not the first “manifesto” from the PRDude. Consider: