By Edward M. Bury, APR (aka The PRDude)
What a difference a couple of days — and a little patience — makes.
I’m referring to my little “straw poll” issued earlier this month on the subject of the most pressing issue ahead for the public relations industry.
In my post from November 17, I announced that only two loyal readers cast votes. But on review this evening, the final day of November 2015, I’m pleased to announce there are 10 responses! Three visitors selected the “other” option and typed in short thoughts of their own.
To all who participated: Thank you.
You contributed to what should be an ongoing dialogue among public relations professionals on the state of the ever-evolving profession. We need to continually redefine the boundaries of what we do, need to tactfully address situations when “public relations” is misused and confused with some other form of communications.
Now, without further delay, the results:
1. Improved/enhanced measurement: 4 responses or 40%
2. Other: 3 responses or 30%
- Actually doing PR, instead of just publicity
- Better integration with the business world
- Better PR for PR
3. Better integration with other communications disciplines: 2 responses or 20%
4. Need for greater transparency: 1 response or 10%
5. Managing a crisis in a digital world: no responses or 0%
Of course, I would have liked to have received 1,000 or even 100 responses to my poll. (An aside: If you would like to contribute to the conversation, please add a comment when you’re done reading this post.)
But these few answers do offer some very informal primary research on the state of public relations at year-end 2015.
And, of course, I can always revisit this topic next year. I trust there will be something relevant to discuss on the state of public relations.