By Edward M. Bury, APR (aka The PRDude)
Due to the overwhelming response (well, at least by the standards of this blog) to last week’s post, I’ve done some further analysis into the leading blogs that center on all — or some — things public relations.
So, what did my days (okay, I spent around two hours) of subsequent primary research reveal?
The Most Impressive. There has to be a “winner” of sorts in this PR blog analysis, right? I pick The Shift Blog, published by Shift Communications, an established communications firm that concentrates in consumer, B2B and healthcare. Some reasons why: The blog is clean, well-designed and easy to navigate. There’s a good balance of topical posts (social media and content marketing strategies) on relevant subjects balanced by common sense commentary (communicate face-to-face and career advice for first-year professionals.) And, the Shift team offers opinions and occasionally shifts (could not resist) to the lighter side, as evidenced by this post on the agency’s “virtual employee.”
No Defense, Lots of Offense. Let me explain. In my cursory analysis, I found many posts that addressed the value of public relations and those who work in the profession; but I did not find blogs that tackled the frequent misrepresentation of public relations, which to the uneducated is “just like advertising” or purely publicity. This blog even incorporates a somewhat derogatory and unflattering term for PR professionals in its name. Come on, fellow public relations bloggers! Rise up against those misinformed members of the media and general public that equate public relations with propaganda.
You Call This a “Blog?” Part II. With no disrespect to a leading industry publication, but how can they publish a report that aggregates tweets on a major national issue — the wage discrepancy between men and women — and call it a blog? I trust a savvy person with a Twitter account could get the same results by entering #EqualPayDay in the Search Twitter window. As I understand the process, blogs are supposed to offer insight, commentary, opinions, news. It’s supposed to require some work.
This exercise has also revealed public relations remains an always-evolving communications practice. The men and women who provide communications counsel and convey thoughts via blogs contribute to the dialogue needed to identify best practices, address issues involving business and ethics and keep public relations moving forward. That’s positive, and it’s necessary.
Here at the PRDude, I’ve attempted to do contribute to the public relations conversation, and tackle other stuff, too.