Are F-Bombs Now Acceptable in Today’s Lexicon?

By Edward M. Bury, APR (aka The PRDude)

For the record, I’ve uttered f-bombs/the “f word” — you know what word I am referring to — on occasion.  Perhaps, many times too often.

I’ve used it as a derogation with the second-person personal pronoun attached, and the word has crossed my lips in the past tense and present participle versions as a verb.


Jimmy Kimmel has a lot of talent. That’s why he’s pandering to his audience by incorporating bleeped out f-bombs in his TV show comedy skits.

Anger, frustration, dismay or just wanting to sound or act cool can be cited as reasons for dropping an f-bomb, even though, there are many other words that also would suffice in these situations. “Damn,” for example.

Which brings me to the point of this post: These days, use of f-bombs has charged ahead under circumstances that I don’t find appropriate.

For example, on recent episodes of Jimmy Kimmel Live!, comedic segments included scripted dialogue that included f-bombs, bleeped out, of course. One segment involved scientists addressing global warming, the other featured the current star of the Bachelorette television show.

This is garbage, a guaranteed way to get a laugh.  Ha ha, but it’s not funny and it’s not clever.  And, in case you’re wondering, I didn’t laugh during either segment.

Staying on television, the use of f-bombs has long been part of reality television programs — many of which are quite “unreal” — most notably food shows featuring heavily tattooed cooks who add the f-bomb to their commentary in the heat of culinary competition. Yes, swearing makes you a better chef and the food will taste better.

Closer to home, this week two passengers on my CTA Blue Line L train discharged strong f-bombs to fellow commuters who they believed blocked them from trying to board the crowded car. What happened to “excuse me?”

In the grand scheme of things, I think f-bombs have a place in our society. I just don’t want to hear them on late night comedy or “unscripted” television programs, and especially when on a public conveyance during rush hour.

WTF! I deserve a break!

Trump + Public Relations = Scandal?

By Edward M. Bury, APR (aka The PRDude)

When candidates for the Republican nomination for president were jockeying for position last summer, I asked a friend what advice would he give to then long-shot Donald Trump.


Presidential candidate and reported publicist Donald Trump. Image source: Business Insider.

My friend, a very experienced and accomplished public relations strategist, said, as I recall: “If I were to offer Mr. Trump counsel, I would advise him to start speaking on the issues and address why he’s qualified to hold the office of president.”

In the 10-plus months since that conversation, Mr. Trump has, indeed, spoken about a lot of things. Some, okay many, would argue that he really hasn’t tackled critical issues facing the nation — the economy, immigration, terrorism threats come to mind — in light of the fact he sure knows how to talk and has done so voraciously.

And, as to why he should be president: The candidate flaunts his business acumen and success as a builder of buildings and creator of jobs.

Another skill required by presidents is to interact effectively with the media. According to a report last week, Mr. Trump has practiced this skill by returning a reporter’s call in 1991 under the guise of a Trump publicist named John Miller.  And, on other occasions, he was publicist John Barron.

As a public relations professional who has done his fair share of media relations, I offer Mr. Trump this advice: Please refrain from posing as a member of the public relations community.

Doing so is unethical because it violates many accepted values and provisions established by the Public Relations Society of America,  like honesty and open disclosure of information for starters. Plus, it takes away billable hours from a real public relations guy or gal!

In another era, the “Trump-posing-as-publicist” story might have ended the candidacy.  It would have been a scandal.

Today, it’s just another chapter it what is culminating in one of the most bizarre and “spirited” political campaigns in history.

Think I’ll reach out to my friend and ask what counsel he’d provide presumed Republican nominee Trump now.


A Milestone: Reaching My 1,000th Twitter Follower

By Edward M. Bury, APR (aka The PRDude)

At last.








As noted in the image above, I finally have arrived in the Twittersphere.  Or, at least I think so.

I reached follower 1,000 earlier today. And, as of this afternoon that number has catapulted to 1,001!

Frankly, this process took much longer than anticipated.  As examined in this August 2015 post, I had attracted more than 700 followers and anticipated a meteoric ascent to four figures.

Well, it only took around eight more months. Now, the quest continues to 2,000 and beyond.

But, kind followers, I’ll need your help to crack the 2,000 follower mark.

What strategies and tactics should I employ to reach that next digital plateau?

Change the image on my profile page? Tweet early and often? Retweet and favor more selected tweets? Follow more people, organizations and companies that are public relations based?  Should I follow the Real Donald Trump?

Your thoughts are most welcomed. I’m confident I’ll land 1,999 new followers by year end. And, that will be no mean tweet.

I’m mean feat.




One Image, One Question: May 9, 2016

They once were required for just about everyone who held some position of importance in business, politics, media, education, entertainment and many other fields; or at least, a position one believed was important.

Those of us in most professions, especially sales, marketing and yes, public relations, would — to paraphrase a once popular slogan incorporated into a successful, memorable and long-running advertising campaign for a credit card — not leave home without one.

Make that several.

Business Cards

Did my best to block out names and addresses. Can you find my business card in this “still life?”

And, many in today’s advancing digital business and professional world probably still carry a few with us, especially when attending an event; they probably still mandate a ritualistic exchange.

I’ve seen examples that were whimsical, memorable and miniature works of graphic art, and others that were cluttered, uninspiring and totally baseless. Sizes vary around the world, with the “standard” in the U.S. and Canada being 3.543 × 2.125 inches or 90 x 54 millimeters. They once required employment of an individual with certain skills and a relatively modest investment of money, but now hundreds can be obtained online for under $10.

During my nearly 40 years of post-university experience, I’ve had more than a dozen of my own and collected hundreds, perhaps thousands.

Of course, I’m referring to business cards, those printed identifiers used to communicate vital information and leave or make an impression.

I’ll be you have — or at one time — had a business card.  And, you probably have some collected, wrapped in rubber bands and stored someplace.

But today’s question centers on the future of business cards in modern society:

Will business cards one day no longer be used in the professional world?

Perhaps a follow up question would be: “Have digital communications increasingly dominated by handhelds made business cards unnecessary?” After all, it’s quick, easy and green to email or text one’s contact info these days.

Your thoughts, please, because I mean business when it comes to the outlook for business cards.