By Edward M. Bury, APR (aka The PRDude)
Those of us who contribute to the blogosphere certainly appreciate getting recognized for our contributions.
I certainly do.
That’s why I was honored to receive an email from business writer Phoebe Parlade, inspired to reach out after reading a 2016 PRDude post. Phoebe, who writes for the U.K. magazine TechFunction, thought I would be interested in reviewing an online report designed to guide business owners on how to incorporate strategic public relations.
Well, I am the PRDude and I was flattered that my humble blog inspired this inquiry. And, I sort of covered this topic in a post from March of this year.
The report, “What Is Public Relations?,” is a very cool and valuable digital resource that provides insight and information to business owners — or anyone who wants to better comprehend public relations. (And, for the record, the resource is produced by TechFunction.)
Visitors to the site will learn an accurate definition of the practice and some relevant history dating from ancient times to today. The section on relevant modern PR quotes features tweets from leading practitioners and thought leaders, including my amazing Chicago friend and colleague Gini Dietrich, profiled in this space in 2015. And, the content that addresses public relations in the digital age provides a solid analysis of the impact of digital in shaping and controlling the modern conversation.
And, as one would anticipate, there’s a large amount of content that addresses strategies and tactics. I concur with much of what is presented, but wouldn’t advise business owners to follow the link to the press release template and follow the advice presented. My advice is to hire a seasoned public relations professional for this task. Drafting a compelling news story/release is not a paint-by-numbers exercise.
But what struck home for me was this: Throughout the report, the authors drive home the fact that public relations is a strategic process and “more aligned with the management of all relationships and communication between an organization and the public.”
Well said, indeed.