Public Relations and the Sunday Comics: A Perspective

By Edward M. Bury, APR (aka The PRDude)

Sometimes inspiration comes from the most unlikely places. This is true in many disciplines — the creative and culinary arts, business, architecture.

So, today, let me present the inspiration for this post, one that’s quite unconventional: Between public relations and the Sunday comics.

Please direct your attention to the image below, the introductory panel taken from the “Mister Boffo” strip published in the color comics section of many fine newspapers across the nation. I read the strip in the August 28 edition of the Chicago Tribune.

Mr Boffo

The source for the image above: “Mister Boffo,” produced by Joe Martin, a very talented artist and commentator on modern culture.

Of course, those of us who practice effective, ethical public relations don’t follow “rules,” per se. We adhere to principals and, if one is a member of the Public Relations Society of America, are bound a Code of Ethics.

But I am inspired by the thought on public relations presented by “Mister Boffo” creator Joe Martin, a talented artist and funny guy. (And, in full disclosure: I read “Mister Boffo” daily.)

The inspiration: Sometimes those of us in the public relations industry — and probably many others — take the profession way, way too seriously. In today’s world, sometimes it’s productive to step back and recognize that ideals that guide our profession can have a much lighter side to the public at large.

Frankly, I’m hoping comic strip hero Mister Boffo and his “wonder dog” Weederman offer future comments on public relations. Wonder what he has in mind for Rule Number 2?

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