Did I Meet the Arment Dietrich Challenge?

By Edward M. Bury, APR (aka The PRDude)

Back in late December, I agreed to take on a new challenge. No, not announce that I’m in training for the 2017 Chicago Marathon, although I hope to build the stamina needed to run a 5K this year.

There's many graphic depictions of the PESO model. This one is courtesy of Mashable.

There’s many graphic depictions of the PESO model. This one is courtesy of Mashable.

As noted in this December 15 post, I accepted the 30-Day Communications Challenge hosted by Arment Dietrich.  The goal was to complete tasks daily in order to develop a PESO Communications Plan.

What an opportunity: Learn through a structured, online, at-my-own-pace program how to incorporate the PESO model — an acknowledged standard for modern public relations and marketing — into my work.

I was inspired! I was dedicated! I faithfully completed my assignments! I learned a lot!

Then, I got bogged down. Then, I got busy. Then, I made excuses.

One “legitimate” excuse of sorts: In mid January I did start a new

 AA306505 cucina 285 435 300 3372 5143 Scala di grigio

Studies into works from Russian master Vladimir Nabokov occupied time this semester. Photo courtesy of Wikipedia.

literature course in my quest for a Master’s degree. Lots of reading — 10 novels this semester with the focus on works by Vladimir Nabokov.

By Day 14, halfway through the Challenge, I failed to do my daily “homework.” Yes, I did not complete the Challenge on time. But, I did revisit all the messages, found time to analyze the content and want to share the following thoughts and observations.

First, some parameters.

  1. The site I employed for the Challenge is this one — The PRDude blog. It’s not really a website, but a forum for my thoughts on public relations and other stuff.
  2. Consequently, some of the homework tasks were not applicable, although I did learn something valuable and may incorporate newfound knowledge in the future.

Now, as promised, three takeaways.

Strategy Drives Everything. Challenge content and tasks drove home the message that effective, modern public relations starts with a sound strategy. Wholeheartedly concur.

Tactics Within Reach. The homework from Day 9 inspired potential tactics that could help build the PESO plan. Yes, I can reach objectives of building more awareness and visits to The PRDude through simple tactics like visiting leading PR blogs more often to gain insight on the industry.

Grow That Content Hub. With 333 posts published since September 4, 2009, The PRDude is a repository of content related to public relations, politics, Chicago, popular culture and more. Perhaps I could strengthen the blog by adding categories.

Other lessons from the Challenge — analyzing the site’s domain authority through Moz and launching an email drip campaign — were fascinating and informative; but I think these lessons will have to wait until I complete my paper on Nabokov in May.

One more thing: If you read this, please don’t share with my friend — the one, the only Gini Dietrich.  Don’t want her mad at me.

 

 

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s