By Edward M. Bury, APR (aka The PRDude)
Back in late December, I agreed to take on a new challenge. No, not announce that I’m in training for the 2017 Chicago Marathon, although I hope to build the stamina needed to run a 5K this year.
What an opportunity: Learn through a structured, online, at-my-own-pace program how to incorporate the PESO model — an acknowledged standard for modern public relations and marketing — into my work.
I was inspired! I was dedicated! I faithfully completed my assignments! I learned a lot!
Then, I got bogged down. Then, I got busy. Then, I made excuses.
One “legitimate” excuse of sorts: In mid January I did start a new
By Day 14, halfway through the Challenge, I failed to do my daily “homework.” Yes, I did not complete the Challenge on time. But, I did revisit all the messages, found time to analyze the content and want to share the following thoughts and observations.
First, some parameters.
- The site I employed for the Challenge is this one — The PRDude blog. It’s not really a website, but a forum for my thoughts on public relations and other stuff.
- Consequently, some of the homework tasks were not applicable, although I did learn something valuable and may incorporate newfound knowledge in the future.
Now, as promised, three takeaways.
Strategy Drives Everything. Challenge content and tasks drove home the message that effective, modern public relations starts with a sound strategy. Wholeheartedly concur.
Tactics Within Reach. The homework from Day 9 inspired potential tactics that could help build the PESO plan. Yes, I can reach objectives of building more awareness and visits to The PRDude through simple tactics like visiting leading PR blogs more often to gain insight on the industry.
Grow That Content Hub. With 333 posts published since September 4, 2009, The PRDude is a repository of content related to public relations, politics, Chicago, popular culture and more. Perhaps I could strengthen the blog by adding categories.
Other lessons from the Challenge — analyzing the site’s domain authority through Moz and launching an email drip campaign — were fascinating and informative; but I think these lessons will have to wait until I complete my paper on Nabokov in May.
One more thing: If you read this, please don’t share with my friend — the one, the only Gini Dietrich. Don’t want her mad at me.