By Edward M. Bury, APR (aka The PRDude)
With just a few hours left in April 2017, just a final though on efforts underway to promote the Accredited in Public Relations (APR) credential.
After all, April has been designated Accreditation Month, and those of us who earned the credential are somewhat responsible for its future. So, what can APRs do help keep the process advancing?
I offer this very simple suggestion: Serve as an APR Panel Presentation member.
As an APR, here’s what your participation in the Accreditation process will accomplish:
- Demonstrate your commitment to the credential and profession.
- Provide an opportunity to learn more about the current KSAs and revisions to the APR process.
- Meet fellow APRs and candidates seeking the credential.
- Earn maintenance points needed to retain your APR standing.
And, if another incentive is needed, think of this: When you pursued Accreditation, three APRs found the time and demonstrated the commitment to participate in the presentation you had to deliver to move to the next step in the process.
Yes, we’re all busy these days. But hopefully more APRs will find the hours needed to review a candidate’s Questionnaire, review the document and commit the two or so hours required for the Panel Presentation.
Please find the time in your career to let someone else have that opportunity. Prove your commitment to the value of Accreditation.
Now it’s your turn fellow Accredited professionals: What can we do to nurture and advance Accreditation?
After all, the road to Accreditation transcends one month.