April is APR Month, So What Should I Do?

By Edward M. Bury, APR (aka The PRDude)

Certainly, it’s appropriate that April is APR Month. After all, April is a time of awakening, a time to invigorate, a time to take on new personal challenges — an ideal time to showcase the leading public relations voluntary mark of distinction.

(From another perspective, as a student of English literature — and with no disrespect to T.S. Eliot — I never accepted the claim that April is the cruelest month.)

The message here is one I wholeheartedly support.

Back to APR Month, the 30 days when an emphasis is placed on the value behind the Accredited in Public Relations credential. Loyal followers of the PRDude blog certainly are aware of my dedication to Accreditation and the impact its made on my practice of public relations.

As noted in this post from February, I’ve had the honor to get elected again to the Board of the PRSA Chicago Chapter as APR Chair. The challenge: Re-energize APR initiatives within the chapter by:

1) Building awareness for the importance of earning the credential.

2) Launching a structured training program later this year.

To gain insight, I participated in a conference call hosted by PRSA last month. APR chairs from various chapters shared thoughts on programs and initiatives underway. Here’s what I learned.

  • Word of mouth, blogs, and regular testimonials are invaluable.
  • Mentoring programs for APR candidates keep them engaged.
  • Cash scholarships are great incentives.
  • Generate acceptance for the credential by reaching out to top 50 employers.
  • Contact the local SHRM chapter and suggest they recommend “APR preferred” on help wanted notices.
  • Engage current APRs to contribute and point out that they can earn maintenance points through volunteer and leadership efforts.

Without question, very solid and rational ideas and directives.

So, now it’s your turn: What suggestions do you have to help PRSA Chicago jump start the APR program?

I welcome responses throughout April and the months to follow.

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2 thoughts on “April is APR Month, So What Should I Do?

  1. As a long-time member of the APR “club”, I constantly encourage colleagues, other PRSA members and even PRSSA members to join, now or as soon as they qualify. I tell them that the application process is a valuable education into public relations and it serves to refresh and solidify the knowledge and skills of those who are currently working in the field. I also tell them that the APR is a distinguished honor in our profession, one that is recognized as a badge of commitment, dedication, expertise and ethical integrity. I also tell them that, should they achieve their APR, to spread the word about its benefits to others.

    • Hello: Thanks very much for your comments and for sharing your passion regarding Accreditation. In this era of “fake news” and “alternative facts,” the APR demonstrates a communicator’s commitment to him or herself, as well as ethical communications.

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