By Edward M. Bury, APR (aka The PRDude)
Certainly, it’s appropriate that April is APR Month. After all, April is a time of awakening, a time to invigorate, a time to take on new personal challenges — an ideal time to showcase the leading public relations voluntary mark of distinction.
Back to APR Month, the 30 days when an emphasis is placed on the value behind the Accredited in Public Relations credential. Loyal followers of the PRDude blog certainly are aware of my dedication to Accreditation and the impact its made on my practice of public relations.
1) Building awareness for the importance of earning the credential.
2) Launching a structured training program later this year.
To gain insight, I participated in a conference call hosted by PRSA last month. APR chairs from various chapters shared thoughts on programs and initiatives underway. Here’s what I learned.
- Word of mouth, blogs, and regular testimonials are invaluable.
- Mentoring programs for APR candidates keep them engaged.
- Cash scholarships are great incentives.
- Generate acceptance for the credential by reaching out to top 50 employers.
- Contact the local SHRM chapter and suggest they recommend “APR preferred” on help wanted notices.
- Engage current APRs to contribute and point out that they can earn maintenance points through volunteer and leadership efforts.
Without question, very solid and rational ideas and directives.
So, now it’s your turn: What suggestions do you have to help PRSA Chicago jump start the APR program?
I welcome responses throughout April and the months to follow.