Here’s Who’s Winning Following Charlottesville

By Edward M. Bury, APR (aka The PRDude)

Developments from the horrific events that took place last week in what reportedly was a quiet, historic college town continue to unfold at a dizzying pace.

Image courtesy of the Washington Post.

So, I won’t go into any details or analysis, because the information monster created by digital technology assuredly will mean occurrences — whether reported by a traditional news source, and alternative news source or through a social media platform — will have changed by the time I finish this post.

But if you’re unfamiliar with what took place — the deadly violence in Charlottesville, Virginia August 11 during a clash between two diametrically opposed forces — please visit this page to get up to date.  The source is the New York Times, a media source I wholeheartedly trust, and am not ashamed or reluctant to believe in.

Everyone in America is losing while we continue this highly toxic way of using our Constitutional right to assemble peacefully.

However, there are “winners” of sorts.

Superficially, the sign printers, the torch manufacturers and the florists will continue to gain business if those on the far right and those on the far left clash and leave bodies in their wake. There will always be a need for props, and there always will be memorials if someone is killed.

But realistically, the real winners are the sick individuals with myopic perspectives on what is “right” and what is “wrong,” those cowards who will never waver or even try to understand another perspective.

They will win as long as the rest of us allow them to.

 

 

With September on the Horizon, A Time to Savor What’s Left of Summer

By Edward M. Bury, APR (aka the PRDude)

It’s true.

The three months of summer — purported to be a reflective time to relax, regroup and recharge — does go by fast.

As of this writing, September is three weeks away, prompting the question: Did you get the most out of the summer of 2017?

After all, the fall back-to-school messages will soon become as prominent and prevalent as those get-out-and-enjoy summer messages communicated in May.

Yes, that’s me, second from left, during the PRSA Chicago YPN panel discussion on continuing education.

Now that the topic of schooling is on the table, let me share a recent event on the subject. Earlier this week, I had the honor of participating as a panelist during a PRSA Chicago Young Professionals Network after-work gathering on “Exploring Continuing Education in PR.”

My fellow panelists addressed the challenges faced by working professionals who make the decision to pursue master’s degrees in business administration and communications, along with the long-term professional career benefits of an advanced degree.

As you would expect from the PRDude,  I promoted the value behind earning the Accredited in Public Relations (APR) credential and how it made a measurable impact by elevating me to a strategist.

And, I subtly noted that I also was in pursuit of my master’s degree in English, although reaching that goal is a good three years away.

What ensued was an often lively and informative exchange between the panelists and the YPN members in attendance. I learned how my fellow panelists balanced work, school, play and other aspects of life in their quest for a master’s degree, and realized:

  • I’m on my 13th year as an Accredited professional; regardless, the continued evolution of public relations will require that I continue to evolve, too. That means continuing to learn.
  • Earning an advanced degree means more these days than in generations past. The era of the publicist driven by placements has been eclipsed by a professional who can comprehend and strategically employ the PESO model.
  • And, yikes! Summer was waning and I would have to start school again soon. Actually, my next class — “Non-Fiction Writing Workshop” — starts August 28.

With that note, I’ll conclude this post and step outside with a glass of wine to enjoy the balance of this early August evening.

After all, the two ladies on the panel with me both stressed that it’s imperative to maximize time spent outside the classroom and away from the books.

I wholeheartedly concur.