By Edward M. Bury, APR (aka The PRDude)
One of the first posts published in The PRDude centered on what was perhaps somewhat revolutionary and progressive way back in 2009.
The post, “The Reinvention of a Media Company,” reported on plans to transform the then Tribune Publishing into a modern player in the evolving communications industry.
Well, the company that now publishes the Chicago Tribune, the newspaper I subscribe to and read each day, is taking another step forward. In news announced yesterday, the Chicago-headquartered company named Tronc, current owner of the storied publication, will recognize members of the editorial staff as the Chicago Tribune Guild, thereby joining the dwindling number of U.S. print journalists now part of organized labor.
This news (not totally surprising, as other print news staffs have unionized recently) is refreshing to this former newsman, a tangible step to help preserve sound, honest and ethical reporting in a rapidly progressing era of digitally-driven drivel and unforthright fabrication of fact.
(How’s that for some nifty alliteration.)
Over the years, this site has blasted the Chicago Tribune for misrepresenting the practice of public relations, as noted in this 2014 post regarding plans for Wrigley Field renovation and a year-end 2015 manifesto contesting what constitutes a “PR nightmare.”
Five years ago I followed up the aforementioned “reinvention” post with an analysis of how new owners were systematically destroying the fabled newspaper. And, this blog has focused on or referenced the Chicago Tribune quite extensively in other ways: Enter “Chicago Tribune” into the PR Dude search window, and 30 posts show up.
So, I’ve contested articles and opinions published in a newspaper that for decades had the braggadocio to bill itself as “The World’s Greatest Newspaper,” while looking to the Chicago Tribune for insight into what’s happening in the world and for truth.
Wishing much success to the new unionized men and women who produce the newspaper I read on the Blue Line weekdays en route to work, and while relaxing at home on the weekends.
But rest assured Guild members: Misrepresent or bash the public relations profession, and “Chicago Tribune” search numbers for this blog will jump to 31 expeditiously.