Grasping For An Answer On Why The Media Misrepresents Public Relations

By Edward M. Bury, APR (aka The PRDude)

The venue was outstanding: A cool, modern private club in downtown Chicago.

The event attracted a dynamic crowd: Public relations leaders from across the metropolitan region.

To me, the perfect combination to gain insight into a question that has been a nagging issue for years. First, some background.

The Arts Club of Chicago, shown here in a warmer time of the year.

Last evening, I joined public relations professionals at the PRSA Chicago 2018 reception to honor the Distinguished Leader of the year. The event was held at the Arts Club of Chicago just off North Michigan Avenue. For 2018, the chapter honored Jon Harris, the highly-respected Senior Vice President and Chief Communications Officer of Conagra Brands.

It would be an opportunity to visit Chapter friends I’ve known over the years, and of course, meet new members of the profession.

But, I had an ulterior “alternative” motive, of sorts: Seek insight from the senior public relations professionals assembled as to what the industry could do to address the misrepresentation of “public relations” by the media.

Navigating between samples of passed hors ‘doeuvres and glasses of red wine, I saw an opportunity to chat with a distinguished man sitting alone. After introductions, the man said he manages the Chicago office of a well-known agency and entered the profession following years as a newspaper reporter.

Outstanding, I thought: This man can bring a perspective from both sides of the equation.

So, sensing the awards ceremony was about to commence, I presented my question, citing a recent example of media misrepresentation, one that was glaring, obvious and to me, stunningly stupid.  He paused for a moment and appeared slightly taken aback.

“Well, you know,” he said, “Sometime we work to keep our clients out of the media.”

I nodded.

The ceremony began.

My question remained unanswered. Rest assured, I will keep searching, keep asking.

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