So This Is How We Celebrate Christmas Today: Pop Up Bars?

By Edward M. Bury, APR (aka The PRDude)

Let me guess: The folks in this image from a place called Elf’d Up were sort of formally coached (and professionally dressed up and made up) to demonstrate the holiday spirit.

Let it not be said that The PRDude is a curmudgeonly Grinch when it comes to sharing thoughts and memories related to the Christmas holiday.

After all, this space has published a plethora of sorts of Christmas-focused posts over the years. Here are six:

  • A 2016 perspective based on the long-running Christmas Extravaganza gig put on by me and my mates from Chicago cover band Love House. (Free December 22? We’re playing Fitzgerald’s Side Bar.)
  • A video featuring an original Christmas song performed by — me on Christmas Eve 2014 — was my gift to you four years ago.  (Please excuse the questionable audio/visual quality; hope to re-record some day.)
  • In 2012, I grappled with the question: “What’s new this Christmas? Learn what I found in this post. (And, yes, I’m still looking for more answers.)
  • Once upon a time, there were no blogs and no one had personal computers; but we found reason for joy at Christmas.  I recall a favorite memory in a 2011 retrospective. (The story presented — very much true — still resonates.)
  • During my search for “that next great job in public relations,” I wrote what I hope was an inspirational commentary in 2010. (Sometimes we should be thankful for more than physical stuff.)
  • And, in this 2009 post, I injected some humor (it’s there, trust me) in an argument that Santa Claus is supported by sound public relations counsel.  (Okay, maybe I had a holiday glass of wine or two while writing this one.)

Each of these six posts — some corny, some serious, all heartfelt — have kind of a traditional scope (friendship, memories, thankfulness), and hopefully will resonate over the years.

That’s why I was somewhat taken aback by an online article I read this week on Block Club Chicago, an excellent locally-focused digital news source. The subject of the piece published December 5: Pop up holiday bars.

Yes, pop up — meaning not designed for permanence — establishments where you can ring in the Christmas holidays in a “fully curated” (my interpretation) environment, but one that will vanish and be recreated to celebrate the next holiday, possibly featuring all things Super Bowl Sunday or Groundhog Day.

Hey, I enjoy bars, restaurants or any business establishment that makes a concerted effort to decorate for the holidays and provide a festive environment.  But, I find it somewhat disconcerting that a business would market itself as a “holiday destination” — then get discarded like spent wrapping paper.  Where’s the permanence? How could these places build tradition, inspire memories, knowing they’ll be gone in January?

Wishing the pop up businesses success this season; they are businesses, and businesses are designed to make a profit.  Just call me old-fashioned, but please don’t call me the Grinch-that-wants-to pull the plug on-Christmas-pop up-bars.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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