Where in the World Do These Phrases Originate?

By Edward M. Bury, APR (aka The PRDude)

Logo courtesy of phrases.com.

Here’s a quick quiz.  Provide a definition for these two phrases:

1. Intentional parenting

2. Listening sessions

Are you done? Can you provide answers? Are you able to effectively, at least to yourself, determine just what the heck these two phrases mean?

Before planning and researching this post, I never heard of either. But, they are now part of our lexicon, I suppose.

The first phrase above was included in a business article that focused on career-building skills that can be absorbed from the practices of one’s parents — working hard, being responsible, demonstrating discipline, being trustworthy. This makes total sense to me. But what’s an “intentional” parent?

I didn’t know, so I googled the phrase and found this site that offered some direction. All I had to do to learn more was purchase some books, an intentional act of commerce. This also raised the question, can someone be an “unintentional parent?” I’m of the mindset that if you have children, you’re a parent.

And, on to the second phrase, presented to me by a friend who found it within an email seeking participants for a future “listening session.”  My first thought: Listen to whom regarding what?

Yes, reliable Google gave me a 173,000 potential answers from many, many sources, including prestigious universities and leading professional associations. In fact, I found an online article that shared multiple ways to host a listening session. The other question that surfaced to me: Isn’t a “listening session” similar to a “meeting” or a “discussion?”

Need more?

This website was built to amass and chronicle phrases in order to help writers. But neither provided what I believe to be an accurate description of intentional parenting or a listening session.

Had enough of my attempt at sarcasm?

Here’s my point.  Why can’t the phrases, words and ideas that have been used for decades or even centuries continue to work today? Why do we need new phrases or interpretations of the language? Besides, who’s in charge of “curating” this stuff, to coin a now-commonly-cited word?

As a public relations professional, I try to communicate effectively using language the reader can comprehend. To succeed, I steadfastly avoid jargon and refuse to employ flavor-of-the-month phrases.

If you concur, listen intentionally, then share your thoughts.

 

 

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One Image, One Question: June 6, 2019

By Edward M. Bury, APR (aka The PRDude)

The conversation at the DePaul PRAD showcase was spirited as guests intermingled with the master’s students who effectively presented their work and themselves.

The challenge: Which of the 30 members of the cohort group should I speak to during the showcase and networking event.

The potential impediments: There was a time factor — just an hour or so. There were people I knew, other Chicago public relations professionals, who I had to engage with. And, this being early evening, there was that great buffet table, its contents the antidote to my hunger. Consequently, my time had to be allocated strategically.

Now for the situation: I was a guest at the DePaul University Future Leaders Graduate ePortfolio and Networking Event, held yesterday at an the Chicago Connectory, an appropriately-named co-working space on the fifth floor or the Merchandise Mart.

This now annual event provided a showcase for those who recently earned the Master’s in Public Relations and Advertising.  The recent graduates were billed as “future leaders,” but I maintain they are today’s leaders.  I visited with six, but would have welcomed the opportunity to meet them all.

I was impressed by their poise, understanding of communications and creativity — and not just because some shared gummy bears and chocolates.  They were practiced and straightforward, savvy and skilled in conversation, even when I posed a challenging question.

One graduate was balancing a few job offers, another maintained social media platforms for a lifestyle company as a freelance account. And, one participant highlighted her athletic prowess in her presentation, while another graduate showcased photography skills.

Again, I was impressed.

Now to the Question:

Will these skilled modern communicators have the right stuff to help keep communications advancing, to navigate the unceasing era of negativity, “fake news” and whatever modern society and technology ushers forward?

I enthusiastically say they do. Your thoughts are welcomed.

Aside: A shout out to my friend Ron Culp, PRAD Professional in Residence and a truly iconic figure in public relations, for inviting me to the showcase.

 

A Perspective on Public Relations and Leadership During a Tech Conference

By Edward M. Bury, APR (aka The PRDude)

Photo credit: Edward M. Bury, APR.

The opportunity to keep learning is one of the benefits of working for a major university. That’s why I was excited to participate in an IT-centered conference yesterday at the great institution of higher learning where I am employed: The day-long event provided breakout sessions that focused on available tech tools and project management resources, along with presentations on shall we say “softer” subjects.

One session that stood out for me was titled: “Leadership Through Collaboration, Communication and Cooperation.”

I and those in the room gained insight into the nature of what makes a good leader today and learned there are four genres:

  • Transformative
  • Democratic
  • Laissez Faire
  • Autocratic

(For the record, my perceptions on leadership were more on the cut and dry side: Those who were effective and forthright, and those who were worthless and duplicitous.)

The session leader, a former Navy officer who earned a doctorate after leaving the service, was engaging and shared other perceptions on leadership, including this one: Good leaders know how to balance hard and soft skills.

I wholeheartedly agree.

But what captured my attention came during an analysis of the “communications” segment of the talk.  Our leader said, and I paraphrase somewhat: “Clear communication is the key to establishing and maintaining relationships.”

Sound familiar?

Perhaps some echoes from this definition of public relations presented in 2012 by the Public Relations Society of America?

I think so.  What I take away from this portion of the 45-minute presentation is that the very essence of modern public relations — effective communications — also should be among the foundation of good leadership characteristics.

Hopefully, leaders across all spectrums of society today will agree with me and adhere.

 

What the LinkedIn Workforce Report for May 2019 Reveals to Me

By Edward M. Bury, APR (aka The PRDude)

According to my profile, I have 1,085 connections on LinkedIn, which I believe is pretty good. In the interests of full disclosure, I really haven’t met, collaborated on a project. or communicated in person with a sizeable number of these connections.

Image courtesy of LinkedIn.

Regardless, LinkedIn is a platform I visit daily to monitor visits to my profile, participate in groups and to learn.

One more factor behind why I appreciate LinkedIn: It’s generally void (at least during my visits) of troll-centered, profanity-laced, celebrity-driven, mean-spirited and outright idiotic posts and messages often found on Facebook and Twitter.

Last week, I learned the folks at LinkedIn produce a monthly Workforce Report, covering the U.S., the U.K. and India.

After scanning the May 2019 U.S. report, which I found to be an excellent compendium of analysis and insight and today’s workforce, I focused on Table 1. Here, the data presented was on hiring shifts — or from another perspective, job growth by industry.

These three industries recorded the “most notable hiring shifts” in April when analyzing non-seasonably adjusted year-over-year statistics:  Hardware & Networking (15.3% higher); Corporate Services (14.9% higher); and Public Administration (14% higher).

But in “fifth place” and among the five categories — and with a double-digit increase — was Media & Communications, which saw an increase of 10.1%. (For the record, Wellness & Fitness nudged out the aforementioned with an 11% increase.)

So, what’s my interpretation of this impressive showing by Media & Communications — which according to the U.S. Bureau of Labor Statistics includes jobs in public relations?

1. Businesses, governmental bodies and non-profit organizations continue to recognize the value skilled (and I hope ethical) communicators bring to modern society.

2. Job growth in this sector should remain robust and competition will be strong to recruit and retain solid performers.

3. Ongoing education will be needed to keep new communicators (and more “seasoned” ones like me) up to date on new developments in the years ahead.

At this time of year, those who have earned degrees in public relations, advertising, marketing, journalism or some integrated communications discipline should be positive about job prospects. My advice:

  • Follow your passions and your interests if possible when seeking a place to work.
  • Pursue jobs with agencies and in the corporate sector, but also consider non-profit and associations.

Finally, a note to the folks in the Wellness & Fitness industry: Watch out because we communicators ain’t far behind.

 

 

 

 

A “Novel” Approach to This Post

By Edward M. Bury, APR (aka The PRDude)

Poetry. Drama. Short stories. Non-fiction works.

As I humbly learned, writing a novel can prove fleeting at times. Image courtesy of Academic Help.

All these forms of the written word challenge the writer of literature, commentary and criticism. But it’s the novel — that extended extended genre of fiction — that truly provides the examination and demonstration of the writer’s skill, dedication, drive and passion.

It’s with first-hand experience that I make this assertion.

Last week, I completed the “Novel Writing Workshop” course, another educational step toward earning a master’s degree in English.  Completing the course, however, did not equate to completing my novel.

Ah, the sound and connotation of those words, “my novel.” Yes, I am underway with an extended work of fiction, and I plan to complete a draft by August.

Hold me to that.

In my class, I was one of six fledgling novelists. Some already had works published, others were well into stories that spanned genres (a young woman growing up in a foreign brothel, a surreal account of spirits interacting with people), topics (detective tales, a search for a missing child) and continents (from North America to Asia.)  Me, I created a protagonist who to my knowledge has not been used before: A building engineer. From Chicago, as you’d expect.

More on my story soon.

Every class I’ve taken these past six semesters has culminated in gaining knowledge and understanding of the written word. And, all have improved my cognitive skills.

To summarize, here’s what I learned over the past 14 weeks:

  • First Person.  Writing in first person is harder than anticipated. I launched my work taking the narrator’s point of view, but the instructor and classmates wholeheartedly suggested I move to the third person omniscient. I did, and it really made a difference in the narrative.
  • Accepting Criticism.  At first I was somewhat stunned by critical comments, leading to defensive replies: “What do you mean there’s not enough conflict? Why do you find the dialogue too dense at times? So, what the heck does understanding temporal distance and free-indirect discourse have to do with writing a novel?” Every writer receives criticism; I learned to accept feedback and move on.
  • Map Out the Complete Storyline.  Before class started in early September, I drafted a two-page synopsis of sorts, but I really didn’t craft a solid plot or a conclusion. That led to a roadblock, one I’ve since overcome.
  • Point of View Characters. There can only be so many “POV” characters in a work for it to be intriguing and make sense. I learned to restrict this perspective to my protagonist and the guy who’s the villain.
  • Trust Your Instincts.  In light of the aforementioned, it will be my name below the title of the work. When the manuscript is completed, the results will be based on what I think is right.

And now, a sample. Here’s the first paragraph of the work:

“For Myron Jezmanski, here’s how it goes when everything is right, when nothing unexpected gets in the way, when he can count on the day being like the day before, and the day before that, and there’s no crap or nonsense that he has to deal with and he can close his eyes and just be thankful for what he’s built, what he has, and what he’s earned. First, the dog is still asleep when he awakes at 5:30 a.m., which means Myron doesn’t have to let him in the yard until he’s had a shower, coffee – one-half teaspoon of sugar only — and a bowl of Cheerios with fruit – dried fruit in the wintertime, fresh fruit when it’s in season. Hell, if he’s going to pay $4.99 for a pint of strawberries in January. If they’re out of Cheerios, he will eat his wife’s granola, even though he really doesn’t see the big deal in granola.”

What do you gain from these 157 words about my protagonist? Stay tuned for more.

By the way, the title of my novel is “The Way It’s Supposed to Be.”

 

 

Got Junk? In a Drawer, I Mean

By Edward M. Bury, APR (aka The PRDude)

Perhaps it’s because I just finished another semester in my pursuit of a Master’s degree in English. And, perhaps it’s because it’s been very busy at work.

Okay: For 10 points, can you guess how many pens, binder clips, packets of sugar, thumb drives, etc. are in this drawer?

But over the past few weeks, I just have not had the time or been inspired to craft a post on any of my regular topics, like politics, popular culture, Chicago or, of course, public relations.

Heck, I haven’t even offered thoughts on the Chicago Cubs this season.

So, what I have for readers today is a silly image and some thoughts, inspired by trying to find something in my main desk drawer.

In this increasingly digital world, I wonder if others keep this much stuff at arms reach. Do we really need all this stuff? Where the hell did I get it all? Will I ever use use up all these pens and markers?

And, if you work at one of the tech companies — where most sit at long tables — do you even get a drawer to stash paper clips, scissors, tape and rulers? From another perspective, do many people even use the aforementioned stuff these days?

Full disclosure: This is only the top drawer of my desk at work.  I have two others that contain stationery, business cards, my supply of herbal, black and green teas — packets and loose — and a whole lot of other “stuff.”

So, now it’s your turn.

To borrow from a popular advertising slogan, “What’s in your drawer?” Please share thoughts and images.

For me, it’s time to head of to work. Now, if I can only find my keys.

 

Suggestion for Mayor-Elect Lori Lightfoot: Add An APR (Or Perhaps Several) to Communications Team

By Edward M. Bury, APR (aka The PRDude)

The recent Chicago mayoral election, which led to the election of attorney and prescribed reformer Lori Lightfoot, would have been an ideal opportunity for this avowed real Chicago guy to share thoughts in this space.

But, for some reason — actually several reasons, including school, work and spring break — I did not publish any commentary.

Flash forward: A column published today by Chicago Tribune commentator Eric Zorn provided inspiration.

Sound communications counsel will prove invaluable to Mayor-Elect Lori Lightfoot in the years ahead. Photo courtesy of Chicago Tribune.

The focus of Zorn’s piece, “A lesson for Lori Lightfoot in the lingering Jussie Smollett controversy,” centers on communications, and the value and importance of sound media relations practices in helping Mayor-Elect Lightfoot advance her agenda and remain focused during what certainly will be challenging and contentious months ahead.

Navigating the next development in the Smollett controversy is the most top-of-mind issue, given the international coverage the story has received and the local divisiveness it has caused. But Chicago’s unrelenting street crime, reforming City Hall, pension shortfalls, neighborhood gentrification and an increasing lack of affordable housing also will require that Ms. Lightfoot and her team respond to many, many other media and public inquiries.

Open and honest communications from the Lightfoot administration will prove critical to the success during her years as mayor, and to Chicago, to its citizens, organizations and businesses, and to the way the city is perceived around the world.

Mr. Zorn advises the Mayor-Elect to “Hire the best communications team you can find.” He sagely goes on to state: “They will serve as strategists, not just mouthpieces, and will be unafraid to tell you when you deserve the brickbats.”

Should Ms. Lightfoot or her transition team read this post, I offer this suggestion on one criteria that should be considered in making selections on communicators: Consider professionals who hold the Accredited in Public Relations (APR) credential.

Okay. Some regular readers may have anticipated my recommendation.  And, yes, I am an Accredited professional, have served on the Universal Accreditation Board and currently am the Accreditation Chair for PRSA Chicago.

With the disclosure out of the way, let me share this one thought about the value of Accreditation. As Mr. Zorn noted, modern communicators must think strategically and not dispense knee-jerk counsel.

Those who earn the APR demonstrate through their personal study, during the Panel Presentation process and when taking the Comprehensive Examination that they can provide counsel based on strategies rather than “no comment.”

Should Mayor-Elect Lightfoot or her transition team need recommendations on who to consider, please respond to this post. And, for the record: This Accredited member would respectfully decline any position offered for the simple reason that I have no real experience in the political arena, aside from be a voter.