Questions on “Ghosting” This Halloween Night

By Edward M. Bury. APR (aka The PRDude)

Note the subtle “shadowing” around the image — my effort to add a little “ghostly” drama.

To get started, the topic of this post on what’s purported to be the “scariest night of the year,” has nothing to do with the celebration of Halloween.  Rather, my focus here is on a new addition to the modern lexicon: Ghosting.

As noted in this headline from an editorial published in today’s Chicago Tribune, the word “ghost” and its present participle form, “ghosting,” take on a particular meaning these days. The Urban Dictionary listed a definition for “ghosting” from 2016, which I’ll summarize: Halting communications without notice.  According to further research, the word is often used in personal relationships (ignoring a text from a person you have dated) and in the job market (failing to show up for a job you accepted).

Now, to my questions:

  1. How did “ghost” evolve from a noun for “spirit” into verb?  Who initiated the re-interpretation of the word?
  2. Why does modern society accept this ongoing bastardization of the language? (See this 2015 post on “doxing” for a somewhat related example.) Because it’s cool? Edgy? Modern?
  3. Why did the Chicago Tribune resort to what many may consider a colloquialism in an editorial?  And, in the headline, no less! Also, I dispute the use of “ghost” in the headline because Chicago Public School kids are not purposefully or intentionally causing the enrollment decline.
  4. What’s the next common word to get reinterpreted due to unforeseen and unfathomable justification?
  5. Can “ghosting” still be used should someone want to practice being a ghost?  Example: “I will complete a stringent ghosting regimen this week to prepare for Halloween.”
  6. What are the perspectives and insights from real ghosts on this dictionary-centered phenomenon?

Okay, I don’t anticipate a response to #6, although replies are welcomed; but please feel free to share thoughts to the other questions noted above.

But, in the spirit of Halloween, I’ll leave you with a link to a 2010 post, where I outlined public relations strategies and tactics for the holiday, one once primarily celebrated by kids. Speaking of kids, I better head home now. Don’t want to ghost neighborhood trick or treaters.

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The Pallor Across America This Day in Autumn 2018

By Edward M. Bury, APR (aka The PRDude)

The intention was simple: Visit the local forest preserves to take in the remaining days when the trees around metropolitan Chicago still had color before being stripped bare by the passing of another season.

This path led me to a quiet place within nature. What path is America on right now?

Periodic light rain and the predominant overcast cloud cover would not prevent me from spending an enjoyable 60 or so minutes surrounded by nature and silence.

And, I did take in quiet time away from the our home in the Avondale neighborhood, as evidenced by the image at left.  But while I intended to just reflect and ponder nothing during my walk, my thoughts kept returning to the unsettling state our nation is in right now.

Yes, of course, I was stunned and distraught by the alleged actions of the Florida man now charged with sending pipe bombs to elected officials, including two past Presidents; and, I was emotionally deflated and enraged after learning yesterday that 11 people in Pittsburgh were fatally shot while practicing their faith at a synagogue.

The first scenario reportedly was motivated by political beliefs. The second has its foundation based in hatred.

But what also triggered my emotions beyond the pipe bomb scare and mass murder was something much less horrifying, yet certainly disturbing to me. It took place in a small community in southern Illinois.

At a rally yesterday led by President Donald Trump, some in the crowd in the community of Murphysboro chanted, “Lock her up,” echoing the chant often heard during the 2018 presidential election.

Think about this: A purported madman uses the U.S. mail to send explosive devices to elected officials and another man is now being held on charges of murdering fellow Americans in a house of worship.  However, those at the rally could not put aside their political differences for an evening; they were swept up by the moment, actions to me that dishonored the law enforcement officials who captured the bombing suspect, shot and later arrested the shooter, and most of all, the worshipers killed in Pittsburgh.

Shouldn’t Americans be better than this? Shouldn’t the people of America put their political beliefs aside following the two national news stories just mentioned?

Perhaps, I need to continue walking this fall in order to find an answer. Next week, I plan to follow a longer path.

 

 

What I Took Away from PRSA 2018 Assembly

By Edward M. Bury, APR (aka The PRDude)

DATELINE: AUSTIN, TX.

Thought I would incorporate that now bygone phrase and practice as a way to provide a “newscast” kind of perspective to the following, a post about what I learned and observed as a delegate at the 2018 PRSA Assembly on October 6.

Like any organization comprised of passionate, strong-willed individuals, there was often spirited debate during the 2018 PRSA Assembly.

The gathering of Public Relations Society of America leadership, staff and members earlier this month is the Society’s one day to have delegates present thoughts and cast ballots on how PRSA is governed. As this was only my second time as a delegate, I took my responsibility seriously.

(A disclaimer: Please excuse the delay in sharing this post as three things got in the way: Work, school and life.)

Without precedence, here are a few thoughts I scribbled during my time at the Assembly.

Ready, Set, Debate: From a parliamentary perspective, the Assembly opened with a debate on how to debate: Specifically, the time allowed for delegates to address the big issues on the agenda — proposed Bylaw changes.  (More coming up.) Some found this a poor use of time; I found it a reflection of the passion some members have for PRSA and its future.

State of the Society: In his remarks, 2018 PRSA Chair Anthony D’Angelo, APR, Fellow PRSA, cited accomplishments made by the Society, including growth in diversity and advocacy issues; but he cautioned that the profession itself was “losing market share” in the communications arena due to factors like apathy and “free stuff” — digital resources. Millennials, he noted, find some forms of governance (like PRSA) irrelevant.

The Bylaw Debate: Prior to the Assembly, five proposals were made to amend existing Bylaws; learn more from this report published in June, but the focus was on ethics. I’ll refrain from much commentary. I had to depart to catch my flight home and missed some of the debate on the Bylaw proposals; however, I provided my proxy decisions to colleagues from PRSA Chicago. Two of the five amendments passed. During his remarks, Mr. D’Angelo noted that the issues were not relevant to the challenges facing the Society. But from this perspective, I’m glad PRSA gives members the opportunity to undertake changes to the way the Society is governed.

APR “Self-Improvement” Project: Of course, I had to comment on news shared that relates to the Accredited in Public Relations credential. What I learned is that there are plans to institute modules in the APR program, award “badges” to candidates, allow for online Panel Presentations and launch an online mentor match benefit. Good — no great — news.  More needs to be done to encourage professionals to seek Accreditation; more needs to be done to keep the credential a vital factor in the growth and development of public relations professionals today.

Other things learned: PRSA has developed a Speakers Bureau database, the Society is on good financial standing, membership (21,550 as of this month) has been static but is trending upwards, and there’s a new Strategic Plan being crafted.  I look forward to following these and other developments in the months to come.

But a final thought on the Assembly: PRSA will only be as vital to public relations as its members contribute to the way the Society functions and the profession is perceived in society.  After leaving Austin, I’m encouraged by the future.

 

 

The PRDude Reaches Another Plateau: Post 400

By Edward M. Bury, APR (aka The PRDude)

This question has left me in a quandary the past several days: What should be the focus of this post — the 400th published here on the PRDude blog?

Perhaps a retrospective of my “favorite” post over the past (could it really be that long?) nine years? No, who really cares, and I think I’ve already written a post on that topic, somewhere back in the 200 or 300 post library.

Announce some new feature or improvement?  Well, I’ve started to categorize posts, but that job will take a little longer than anticipated.  But stay tuned.

Image courtesy of Geo G Wiki.

Or, maybe a list of the “best 400 moments” in the public relations profession? Of course, this is absurd and who determines what’s “best” in any subject or genre?  (Actually, I addressed this topic with a post way back in 2013.)

So, I’ll take the safe and easy road on this journey:

Appreciation. A sincere thank you to all who have read, commented and shared PRDude posts. Please continue to absorb my thoughts and perspectives, and please share this blog within your network.

Supporting Public Relations. And, a mention that next week I’ll join hundreds of public relations colleagues from across the nation in Austin, Texas at the Public Relations Society of America 2018 Assembly, which precedes the International Conference.

Regarding the latter, I’ll be representing PRSA Chicago, where I serve on the Board of Directors and chair the Accreditation Committee.

For those who follow the workings of PRSA, there’s been a rather “spirited” (emphasis intentional) debate underway related to existing PRSA Bylaws. This topic is on the agenda for the Assembly October 6.

I’ll reserve any thoughts or comments on the Bylaw proposals — which address ethics, a foundation of PRSA and public relations — until I return from the Assembly.

But speaking of ethics, earlier this month I published an article through my LinkedIn account:Leadership in Defending Misrepresentation of ‘Public Relations.'” The premise of my article centers on the need for members of PRSA, especially those who hold the Accredited in Public Relations credential, to address instances where the profession is misrepresented — often equated with propaganda.

Why?  Because the Advocacy component of the PRSA Code of Ethics requires members to be “responsible advocates for those we represent.” I interpret that provision as being at the vanguard for correcting erroneous references to “public relations.”

Thanks again, and watch for post #401 soon.

One Image, One Question: September 24, 2017

By Edward M. Bury, APR (aka The PRDude)

As this post is about to be published, the temperature outside here in Chicago this Sunday in September, the first official weekend of autumn, is 88 degrees.

Yes, 88 degrees this late in the season.

Do you have a favorite spot to observe the changes around you?

Hey, that’s a bit less July-like than the record breaking mid-90 degree temperatures recorded here and around the Midwest the past few days.

But enough weather talk.

The image above was taken on our front porch, where Susan and I sit often during the warm months to read, drink coffee (and sometimes wine or beer) and watch activity in the neighborhood.

By this time of year, opportunities to enjoy the outside on the porch dwindle.  But, not today.

From this perch, we’ve observed many somewhat subtle but significant changes to Avondale. Most specifically — the people.

Avondale’s proximity to downtown Chicago and public transportation, great housing stock and relative affordability has attracted families and a younger demographic.

Okay, the neighborhood is becoming gentrified.

We observe this in three quantifiable ways:

  • Rising prices for housing, meaning less affordability for many, including long-standing residents.
  • A reduction in gang-related activity, which was prevalent when we moved to Avondale 17 years ago.
  • An increase in people walking dogs! (I’m not kidding; being on a corner, we are at the dog walking crossroads.)

So on today’s question:

Where and how do you observe changes within your community?

Time to get back outside to continue this research. Real autumn weather will be here. Someday.

 

 

Public Relations Maven Judi Schindler Transitions to the Stage

By Edward M. Bury, APR (aka The PRDude)

In its essence, public relations is a communications discipline, right? In public relations, we communicate with a target audience to build awareness, acceptance and ultimately action for a product, cause or service.

For decades, Judi Schindler excelled in the public relations profession as founder/owner of a namesake boutique agency and stalwart businesswoman. A few years ago, Judi partially retired from public relations to pursue a different profession — acting.  (Hey, actors also are communicators who interact with a target audience, but in a more controlled environment.)

Now for the disclosure: From 1988 to the early 1990s, I had the honor of working with Judi as a member of her account team. We developed and managed public relations programs for some leading Chicago real estate companies and great B2B clients. I learned a great deal about public relations, as well as new-business generation and account management.

What follows are Judi’s responses to questions sent via email.

In her new career as an actress,, Judi Schindler effectively demonstrates there is life after a long, successful career in public relations.

1. You built your successful career and business in public relations, then transitioned to another field. (More on that in a moment.) What inspired you to initially pursue public relations as a career?

When I was a journalism student at the University of Illinois, I dreamed of being a police reporter so I could follow in the footsteps of my two role models: Lois Lane and Brenda Starr.  It was not to be, however.  The only job I could get was at Jobber Topics, “The Bible of the Automotive Aftermarket.”  My job consisted primarily of rewriting press releases.  Somewhere between the manifolds and ignition systems, I decided I’d rather write the press releases than rewrite them.

From there I had jobs with a public relations agency, a major fund raising campaign, a real estate developer and a small telecommunications firm. Eventually I turned the latter into a client and began building my firm, first as Schindler Public Relations, and later as Schindler Communications.

2. Digital communications, of course, has changed — forever — the way we communicate. Do you keep current on digital strategies and practices today?

Can anyone keep current?  The landscape shifts every time Google changes its algorithm.  In February, I resigned my last client, The GO Group, an international consortium of airport transportation companies.  For the last several years, I oversaw their social media strategy as well as their pay-per-click campaign and web marketing.  I had worked with this client for 10 years and with the Chicago partner company for more than 30 years.  One of the reasons I resigned is that I didn’t feel I was bringing new technology driven tactics to the table.

Aside from technology, the underlying practice of public relations is unchanged.  We use our client’s knowledge, experience and history to create content.  How we deliver that content is the only thing that changed.

3. While you managed Schindler Communications, you also were a strong advocate for women in business. What advice do you have for women entrepreneurs today?

I still maintain my affiliation with the Chicago Area Chapter of the National Association of Women Business Owners (NAWBO), which I helped found.  For the most part, I think today’s women entrepreneurs are more sophisticated that we were.  While most of us started businesses as a means of self-employment, many of the women I meet today are starting companies as investments, hoping to build equity and sell out.  I know several who could be called serial entrepreneurs.  I would advise any women starting a business today is to find a supportive network of peers, like NAWBO.  Women are extremely generous with each other and are a great resource.

There are owners manuals for just about everything. So, why not one for husbands?

4. Now to the question regarding your current career: How did your decades in public relations contribute to the skills and challenges required for success in your new career as an actress?

Running an agency taught me not to take rejection too seriously.  Casting agents say the same thing as clients, “we decided to go in a different direction.”

I started taking acting classes after I merged my business with Sally Hodge (operating as Hodge Schindler for five years.)  No longer the “boss,” I felt I needed another outlet, and acting was something I enjoyed as a kid. Classes eventually led to auditioning and doing plays.  When I no longer worked full time, I got an agent. In the last several years I’ve done several plays, local commercials, voice-overs, short films, museum exhibits and one Onion video.

A few year ago, the entrepreneur in me took over and I decided to write a performance piece that could be delivered as entertainment at women’s groups, bridal showers and entertainment venues.  Titled “Husbands: An Owner’s Manual,” it’s based on my 50-plus years of marriage.  I explain how to select a husband and how to maintain him in good working order including such topics as warranties, exchanges and replacement parts.

I am currently working on the book of the same title.

5. Let’s finish up with some questions on the book. What inspired you to take on this project? And, has your husband, Jack, read it yet?

People who’ve seen the show have been encouraging me for years to turn it into a book.  My original intention was to use the book as a way to monetize and promote the show.  But it’s taken on a life of its own.  Right now, it is in the hands of a designer who is creating fun, colorful pages that contribute to the humor and viewpoint of the text.  I hope to go to press by the end of October and have copies by the end of November.

I am currently working on my PR/marketing plan for the book launch, which includes my blog, “The Toilet Seat Must Go Down,” where I answer such vital questions as “why men can’t find the pickles behind the mayonnaise.”

And to answer your question: No, Jack Schindler has never read the book or seen the performance, even though everyone tells him that it’s an homage.  It does keep him on his toes, however. He’s afraid everything he says or does will turn into a new chapter.

The Value of Communications in Times of Emergency: Harvey and Irma

By Edward M. Bury, APR (aka The PDDude)

This image of Irma is somewhat surreal. A beautiful kaleidoscope of colors, yet what further devastation will be in the wake of this storm.

Outside today, it’s overcast and cool for early September in Chicago. The skies are not threatening, the winds placid.

Wish the same could be said for parts of the Caribbean and the state of Florida.

Okay, you know where this is going: Commentary on the massive Hurricane Irma as it approaches the continental United States and the devastation caused by Hurricane Harvey in late August.

Well, let’s let the experts, the pundits, the forecasters and the government officials provide analysis on subjects like:

  • The potential for lives lost and property destroyed.
  • The exact course of this latest Category 5 storm.
  • The exodus of people seeking safety via highways and air.
  • The analysis of how continued development along coastal areas will exacerbate damage from the storm.
  • And, the role of global warming in these storms and others to follow.

Here, I’ll share a thought on the value of communications — and those responsible for accurate, timely and ethical communications — in helping to mitigate what’s to follow from Irma when it reaches Florida later this weekend.

In researching this post, I googled “Hurricane Irma and public relations advice.”  Yes, the search yielded a lot, as there were more than 150,000 findings.

In reading some of the results, I found links to reports on how to prepare for the hurricane (from the Federal Trade Commission), travel insurance claims advice from a company called Squaremouth, and a USA Today article on how to prepare your smartphone for a catastrophe.

Of course, there were many more articles and links to websites offering direction and insight that perhaps has little value to the tens of thousands who may be displaced over the next few days.

Or suffer more substantial losses.

The point here: These messages were drafted and distributed by communicators — public relations consultants, marketing professionals, content experts. They were playing a role in disseminating potentially valuable information in a time of need.

These messages won’t stop the winds and the rain from making landfall. But in times like these, communications on how to lessen or avoid the impact of a potential tragedy do count.

Expect more hurricane-related communications to come, as Hurricane Jose  was building strength, becoming a Category 4 storm, in the Atlantic Ocean.  The good news: Forecasters predict Jose may head north and may not reach land.

Let’s hope.

* * *

As a true weather wonk, The PRDude has addressed weather and natural disasters before. Here are two posts: