A Decade of The PRDude. Really

By Edward M. Bury, APR (aka The PRDude)

The question many — including myself — may ponder is this: Why continue to publish the PRDude blog, now in its tenth year?

After 10 years and 432 posts, I sometimes ask that question of myself.

A simple answer includes these components:

  • Because I can.
  • Because I enjoy it.
  • Because I still have something to say.

Want more? Here are some general thoughts.

If my day gets off to a rocky start, sometimes I revisit one of the more than 400 posts offered by the PRDude over the past 10 years.

What I’ve Learned: The public relations profession has evolved dramatically from a media relations-focused practice to one that incorporates integrated communications. The change was mostly driven by technology. That’s not a revolutionary observation, but one that should continue to remain at the forefront. That means there’s lots to comment on.

A Personal Perspective: I have remained steadfast and passionate about the value and practice of sound, ethical public practice.  That will never waiver. Publishing this blog provides a medium to defend instances where the profession is misrepresented, often equated with propaganda.

Favorite Posts: Don’t have kids, but we have cats. I love them both the same; and, I have the same perspective about the posts published here over the past decade. But this post from 2010 about my “alter ego” still resonates just a little more. More recently, I’ve enjoyed sharing thoughts on my pursuit of my Master’s degree in English.

What’s Needed:  I plan to (someday) finish adding categories to past posts.  And, I might consider changing the theme, or finding a way to monetize The PRDude blog. Hey, back in 2013 I made an offer to sell out! (I would still entertain reasonable offers.)

To conclude, I thank all who have read, commented and shared my thoughts these past 10 years. Stick around for the next 10.

A final thought: I had planned to publish this post yesterday, September 11, 2019.  We all know the significance of that date and what took place. Out of respect I held off.  But my thoughts on 9/11 can be found in this post from September 11, 2011 — 10 years after the terrorist attacks. I hope and pray I don’t have to write about those memories again.

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The Way We Once Communicated About Our Lives

While rummaging through some boxes in the basement, I came across copies of a holiday newsletter we created in 1998.  It was a collaborative effort: My better half is the art director, and she completed the design and layout, including our images manipulated through PhotoShop.  I wrote the copy.

We touched upon interesting activities, trips, events and recollections from each month.   It announced the new public relations job I started, the one I lost this September  Not sure if we published future “year-in-review” communications to stuff into Christmas cards.  Possibly an abbreviated version for a year or two.  More than likely, it took up too much time at a busy time of the year.

Of course, in 1998 interactive online communication was in its relative infancy. The blogosphere might have been in existence, but I trust only true technology students — okay, the geeks — published blogs.  The term “blog” was not a common part of our daily lives.  A “blogger?”  What’s that?  After all, who would read these online chronicles and random thoughts.

The little newsletter we produced was something tangible, printed on laser paper.  But we trust most recipients discarded the piece, along with holiday cards and wrapping paper, shortly after receiving it.  It went to a few dozen family members and friends.   Some recipients commented on the content and applauded us for our creativity, for remembering what brought meaning and enjoyment to our lives.  The trips and visits, the baseball games and concerts — these events that shaped our lives are surely forgotten by those on our holiday card list.

As I write this, there are thousands of other bloggers (a term I still can’t come to terms with; subject for a future post) posting communications on important stuff happening in the world, or what took place in their immediate world.  Yet, unlike our holiday newsletter, those messages will live on for a long, long time and can be absorbed by anyone with a computer, access to the Internet and willingness to search and read comments from a stranger.

The final paragraph of that 1998 newsletter from a Chicago couple had these thoughts.  They are appropriate today, Thanksgiving Day:

“Just one more thought.  A special thanks to those who gave.  To those who offered a helping hand when there was work to do. To those who listened when we had to talk about what caused trouble that day. To those who shared when were we lacking.  To those who made us laugh when we were about to cry. Especially to those who reached within to offer something of themselves.”