By Edward M. Bury, APR (aka The PRDude)
Last time, we reported on primary research conducted to better define the urban creature known as The Hipster.
In this post, The PRDude offers followers insight as to where to find Hipsters in his rapidly gentrifying Avondale neighborhood and surrounding communities like Logan Square, and what’s perhaps the epicenter of hipsterism — Wicker Park/Bucktown.
Not sure, but there’s probably an app — or someone is developing one right now — that will let users identify venues of hipsterism in major metro markets around the nation. Or, just do it the old-fashioned way and search for Chicago “hipsters” on Foursquare.
Otherwise, if hipster hunting, here are three sure-fire places you’ll fine them:
Eateries. Yes, most people call them “restaurants.” But some how, “eateries” has more hipster panache. Look for eateries with single-syllable names, especially those that have nothing even remotely related to food. Establishments with ampersands in the name are common hipster gathering spots, and a telltale trait is the line to get a table. As far as type of cuisine, hipsters are not very choosy: As long as the food costs more than it should and bone marrow — in several forms — is on the menu.
Craft Cocktail Lounges. The companion to hipster restaurants,
craft cocktail lounges (don’t call them “bars” or “taverns”) serve cocktails that truly are out of the ordinary. Ingredients along the back bar include Sac’Resine, Blackstrap Rhubarb Bitters, Milanese Fernet and other stuff only a handful of people on earth truly can comprehend. You’ll know you’re in an authentic hipster craft bar — I mean lounge — if the bartender — I mean mixologist — is bearded, has sleeve tats on both arms and wears a vest; and if your cocktail averages $15.
Milwaukee Avenue. Known by some as “The Hipster Highway,” this diagonal arterial thoroughfare has evolved (or devolved) into a linear microcosm of hipster culture. One will find the requisite eateries and craft cocktail lounges on or near this North Side street, and there’s always a perennial parade of hipsters on fixies out for adventure. I’ve observed several shops that sell fedoras.
And, from another perspective, here are three places where you probably won’t find Chicago-area hipsters.
- Schaumburg. Would be hard to ride a fixie on a busy four-lane highway like Golf Road.
- K-Mart. It’s possible this national retailer sells hipster staples, including fedoras. But I think the Blue Light Special might be a turnoff.
- McDonald’s. Yes, there often lines at the world’s largest restaurant, but they move quickly in most cases. Plus hipsters deplore dollar menu items.
This tongue-in-cheek commentary was meant to amuse, as I have no qualms with hipsters. Like other preconceived demographic groups — hippies, preppies, yuppies for instance — they probably don’t exist.
Besides, I’ve never heard of anyone defining themselves as a hipster. Have you?