By Edward M. Bury, APR (aka The PRDude)
“As we pull back the curtain on 2019 …” No, that’s contrived, outright hokey.
“With another decade on the horizon …” Been done, a cliche.
“The countdown to a new year begins! So let’s reflect …” Perhaps appropriate for a television program.
Okay, enough. I’ll dispense with trying to deliver a clever, inspiring and provocative lead to this post. What follows are three questions I hope to have answers for in 2020.
Will Public Relations Continue to Remain Vital in Society?
To offer an answer based on my personal perspective, a resounding “Yes!” However, there are, of course, caveats to posting such a declarative response. The public relations profession, in my opinion, needs to continue to define itself as the source of ethical, strategic communications counsel to help build brands and minimize threats in the increasingly digitally-driven landscape. And, as I’ve tried to champion over the last few years, it’s the responsibility of those of us in public relations to challenge misrepresentations of the profession.
This 2018 LinkedIn article presents my perspectives. Just google “2020 PR trends,” and the results will reveal lots of articles and prognostications. But take note: My search included this 2015 Inc. magazine article on 10 “bold” projections on public and advertising for the year 2020. The author swung and missed on a few selections, especially the first prediction.
Will Upscale Real Estate Development Continue Unchecked?
Real estate development is a sign that a market is vital and ready to accommodate growth. But will the preponderance of new apartment, office and mixed-use projects now under development, planned or under consideration in metropolitan Chicago meet market needs or result in over-building?
According to this cool interactive report from Curbed Chicago, there are 33 high-rise projects being built in the city. Think about that: 33 new “luxury” projects in a city that’s struggling to maintain population, in a city that’s becoming increasingly expensive. The site doesn’t include the more modest projects out in the neighborhoods. Let me conclude this segment by noting, that according to the U.S. Census Bureau, my state of Illinois has lost people for the sixth consecutive year.
Will The Actions of Some People Continue to Leave Me Baffled?
Now, something on the less serious side. For a perspective on this question, please note the image showing mailboxes — the old-fashioned kind, the kind that holds the original means of mass communication. This trio of mailboxes is located at a home just north of where we live. It’s been this way for days, possibly weeks. Who knows: Maybe months. Why don’t the occupants retrieve their mail!
Yes, this is anecdotal, but I’ve observed receptacles full with U.S. mail in other buildings around the neighborhood. I also wonder why so many people these days don’t wear gloves in the winter time, or why some fellow passengers on my morning Blue Line commute think it’s acceptable to stand in the entrance to the el car (on their handhelds, naturally) rather than move into the car.
Perhaps in 2020, which arrives here in a few hours beyond a full day, I’ll learn the answers to these three questions; and hopefully, many, many more.