Quick Career Online Tune Up. When Was the Last Time You Had One?

By Edward M. Bury, APR (aka The PRDude)

Just a few minutes ago, I made a few subtle — but important — edits to my online profile on LinkedIn, perhaps the most “serious” of the big three social media platforms.  Okay, I guess Pinterest has made a case for there being a Number Four.

Here’s what I did:Image

1. I added “association management” to my profile.  Just two words, but noteworthy and accurate because I’ve spent around one-third of my professional career in the association management industry.  For the record, according to the American Society of Association Executives, there are a lot off us out there, and we represent just about every segment of business and society. I just happen to work for an association that represents real estate interests.

2. I posted some information and links on the new Sections feature of LinkedIn. (Here’s how to find it: From your profile, look for this content:

NEW Add sections

Add sections to reflect achievements and experiences on your profile.

There are a few Section options. I added information on my work on the Universal Accreditation Board (UAB) and a link to my web page that contains a few published works on public relations and real estate topics.

That’s it.

So why did I augment my digital footprint? Well, it was quick, easy and free. And, it’s kind of reflective of our world today. We need to stay current and keep pace with technology’s seemingly limitless breakthroughs and upgrades. Or, at least we think we do.

During my career I have volunteered on a few other occasions, but I choose to put only my UAB work for now — because it’s the most recent and significant. And, I have published hundreds of works by my byline (Edward M. Bury, not PRDude), but felt it was more prudent to direct viewers to a page with a handful of work.

So, will my “online tune up” yield any tangible, measurable results? You tell me. Visit me now on LinkedIn and let me know. By the way, when was the last time you had one?

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Will the Real Edward (M.) Bury Please Stand Up

One of the best compliments I’ve received lately came from someone I had never met face to face; it came from the administrator of an online talent community.  The compliment: I — Edward M. Bury —  had a “great digital footprint.”

Didn’t know there was such a thing as a digital footprint, but I knew how I cultivated my online presence.  It was by diligently and effectively maintaining my profile and staying active on Facebook, LinkedIn, Twitter and other social media sites.   You also can find my profile on BrightFuse.com, an online talent community where I network and blog. And, of course, my footprint keeps expanding through this blog under the PRDude moniker, a forum for my thoughts on public relations-related topics and my search for that next great job in the industry.

Search for me on Google, Bing or Yahoo and lots of stuff comes up.  That’s if you conduct a search for “Edward M. Bury.”

Drop my middle initial, and you’ll learn that there is “another” Edward Bury.  This guy didn’t work in PR; he was a British iron foundry owner, locomotive manufacturer and entrepreneur who lived from 1794 to 1858.

This image shows one of his locomotives:

Read more about Mr. Bury’s life and times, and you’ll learn this guy from England’s industrial north was a true visionary who played a key role in the Industrial Revolution.  He had a tremendously successful life, and he racked up lots of awards from the British crown as a result. Frankly, he accomplished a lot more in his 64 years on this planet than I have; but I’m not done yet.

Here’s another twist to this discussion. There’s a town in English county of Suffolk called Bury St. Edmunds.  It’s an historic place where the Romans once hung out, and it’s home to one of England’s largest independent breweries.  (I’m of Polish extraction, so I doubt I have any direct relatives there; but I do like my beer.)

I don’t know if Mr. Bury had a middle name or if it was Matthew, like mine;  but I’m sure glad he didn’t.

Given this gentleman’s role in shaping the world as we know it — building locomotives, the first form of land-based mass transportation, and being a cog in the Industrial Revolution, which started in the UK — his digital footprint would surely surpass mine had he added the “M” to his name.  Well, perhaps.

I can continue to grow my footprint; Mr. Bury — the English one — is not around to grow his.  It’s somewhat interesting and certainly ironic that in today’s increasingly digital world, Edward M. Bury, APR, a public relations guy from Chicago, has a larger digital footprint than Edward Bury, a man who helped usher in one of the greatest socioeconomic movements of our time.

With lots of confidence, I maintain Mr. Bury is not too concerned about his place in history.