By Edward M. Bury, APR (aka The PRDude)
By the time Publish button is pushed to share these thoughts with the world, who knows what new development will have taken place within the Trump Administration.
So, I’ll be brief and get tot he focal point of this post: Communications advice for recently named White House communications director Anthony Scaramucci.
Last week, Mr. Scaramucci burst on the national scene in what then was the latest shake up within the current executive branch.
A Wall Street guy, Mr. Scaramucci (to my understanding) does not have any formal communications experience.
So in an effort to usher in a less caustic national conversation, here’s some advice and best practices for Mr. Scaramucci to consider:
- Learn to mitigate threats. In essence, public relations initiatives take advantage of opportunities and mitigate threats. It’s highly advisable that Mr. Scaramucci take the latter very seriously while doing his utmost to advance the former.
- Watch the language. Perhaps you’ve read about Mr. Scaramucci’s expletive-filled rank to a reporter last week. In a tweet, he deemed the frequent f-bombs as being “colorful language.” From my experience, straightforward, “black and white” communications are much more effective because the crux of the message stays front and center.
- The media is not an enemy. As clearly stated in the First Amendment to the U.S. Constitution, the media has a right to exist. Men and women who cover the news aren’t going away. Being combative will only lead to more intensive scrutiny.
Mr. Scaramucci, should you read this and want to discuss further, please reach out; I promise to respond promptly.
And, I ask nothing in return, except that you perform your duties effectively and honestly.
I trust the American people would ask the same.