By Edward M. Bury, APR (aka The PRDude)
In my unquenchable thirst for keeping in step with the ever-evolving practice of public relations, I initiated some primary research. Specifically, a short analysis of the “top” public relations blogs.
Now, what’s “top” certainly is up for debate; and I maintain that both quantitative (like visits and comments) and qualitative (like whether the blogger can craft a lucid, meaningful post) findings should be measured.
For the record, my research was quite rudimentary: I googled “top public relations blogs in 2016” and reviewed the results.
The top three results were, in order:
- The Top 50 Public Relations Blogs, a June 28, 2013 post from the nice people at Cision.
- 60 of the best Public Relations blogs in the world, published by InkyBee.com.
- 2016 Public Relations Trends: Are You Ready for What #PRisNow?, a January 14, 2016 post from PRNewswire.
Okay, so I’ll exclude #3, although the article was well-written and informative, and add another submission from my findings: The Top 10 Public Relations Blogs, a post from a site called Blogworld.com.
Before I share some thoughts, I must disclose the following about two blogs that surfaced in my research:
- The Spin Sucks blog is published by Arment Dietrich, a Chicago communications firm founded and managed by my long-time friend and colleague Gini Dietrich. Read a PRDude Q&A post from 2015 to learn more about Gini.
- The Hispanic Marketing & PR blog is published by Elena del Valle, a savvy communications professional based in Miami. I have contributed to this site and published a PRDude post in 2013 featuring Ms. Del Valle.
So, I’ll withhold any comments on these two fine online sources geared to us communicators. But here are four very, very general thoughts on the others I visited.
Vehicles for Big Agencies. Not a surprise, but the PR behemoths publish some very impressive blogs that provide a platform to share views, comment on the state of the profession, and of course, help grow the client base. In fact, this agency, which needs no introduction, manages 10 blogs!
Whimsical Names. Some PR bloggers thought up attention-grabbing monikers for their sites, something I certainly can relate to. (For the uninitiated, the PRDude is not the pen name for some surfer/slacker named Chad who lives in a shack in the hills above Malibu.) An example is this blog, a mash up of the profession and a famous cocktail.
You Call This a “Blog?” As I understand it, blogs are original content published by the person/organization hosting the site or by a contributor. Yet, sites like this one — simply an aggregation of posts published by a recruiting company — got rated among the top 50 blogs.
Straightforward PR Blog. To borrow a classic phrase shared in the advertising business, some PR blogs cut through the clutter to provide no-nonsense commentary on the profession. Visit this site to see what I mean.
Given more time — and I may publish a “part two” analysis — I could analyze much more in the fascinating world of public relations blogging. But I’ll conclude stating that this site is my favorite PR blog at the moment.