By Edward M. Bury, APR (aka The PRDude)
Well, it was about time, and frankly, I’m not surprised.
So, again, the practice of public relations gets communicated as a non-sequitur, again gets tossed into the national spotlight, again gets misrepresented — this time during a televised conversation with the President of the United States, who actually was doing his best to distance himself from his long-time attorney.
Yes, the President made that statement in an interview Thursday with Fox News broadcaster Harris Faulkner. It comes up early in the conversation, shortly after Faulkner raised a question about the President’s professional relationship with Cohen — who as you may know, was sentenced Wednesday to 36 months in prison after pleading guilty to campaign finance laws.
Here’s the full statement by the President:
“He did very low-level work. He did more public relations than he did law. You would see him on television, and he was OK on television.”
Yes, participating in media interviews can be part of a public relations program, but I really don’t think that’s what the President intended.
A quick check of Cohen’s background reveals lots of work as a barrister, businessman and so-called “fixer,” but I could not find any references to his “public relations” capabilities.
In researching this post, I had hoped to find other public relations professionals concerned about the President’s Thursday comment and misrepresentation of the profession, but none surfaced.
I did find this CNN report on the “29 most surreal lines” uttered by the President in the Fox News Faulkner interview. You guessed it: There was no specific reference to the Cohen practicing public relations comment.