By Edward M. Bury, APR (aka The PRDude)
It was news that made headlines from Wall Street to Main Streets across the nation. But no where was the news more poignant than here in Chicago. I’m referring to the news that surfaced last week about the departure of one of the tech world’s brightest stars — Andrew Mason.
As you may know, Mr. Mason was a founder and CEO of Groupon — the online discount deal site that prides itself on luring subscribers to purchase deals via sometimes clever copy. Here’s an example of copy for a Groupon promoting an auto cleaning service: “Cars, like cans of soup, raise suspicions if they’re dirty, coated in salt, or dented from the inside. Cleanse your ride of unwanted attention with this Groupon.” It’s your call on whether this type of message works. But hey, several months ago, Groupon was growing at an off-the-charts rate. Click here to see, well, a chart with the details.
In keeping with company communications culture, Mr. Mason announced February 28 that he was leaving Groupon to catch up on “family time,” but later corrected himself with the truth: He was fired because of poor stock performance, lots of other related financial stuff and management mishaps.
I can relate to Mr. Mason’s situation, because I, too, lost my job February 28. And, I too, am a Chicagoan. A real one, in fact: Born in Chicago, raised in Chicago and still living in Chicago. (Mr. Mason was born in Pennsylvania, which is a nice place, but located a few hundred miles east of Chicago.) I’m not yet as famous as Mr. Mason, but I’m working on it.
This blog was launched September 4, 2009 as a forum to chronicle my search for that next great public relations position. And, in many posts I shared advice and insight on my job search, while tackling other public relations and related communications topics. Those early posts were cathartic, helping me grapple with lots of emotions. I took the moniker of The PRDude as a way to stand out and establish an online brand for my thoughts. But every post, every word, every idea was written by Edward M. Bury, APR.
Well, The PRDude plans to continue to share his thoughts on public relations and “other stuff” through this blog. He — okay, Edward M. Bury, APR — hopes others find value from these words.
Back to the first person: I am seeking new opportunities and would welcome any leads or advice. I will use these days, or weeks, or months to continue to grow, learn and give back to the public relations community. I will blog for food. (Just kidding.) I will not compromise my beliefs or integrity; jobs come and go, but as those of us in public relations know all too well, reputations take a lifetime to build and nurture.
Okay: Bring on the next challenge. I’m ready.