By Edward M. Bury, APR (aka The PRDude)
These days, there’s many options to find that perfect gift for everyone on your holiday shopping list.
For example, the Redeye tabloid published here in Chicago recently featured a Holiday Gift Guide that included:
- Handmade copper mustache guard: As described, this so-called Whisker Dam “fits over a pint glass, highball or mug to keep facial hair dry.” Since I no longer have a mustache, it’s not an item I expect to find under the Christmas tree this year.
- LuMee case: A lighting device for your cell phone to “help your selfie-loving friend make like a Kardashian.” Well, my utilitarian Samsung Avant works just fine as is and I don’t know what it means to “make like a Kardashian,” nor do I care to learn.
- Mobil Foodie Survival Kit: What gourmand wouldn’t love “this stack of 13 portable spices including sea salt, cayenne, curry and dill.” Personally, I prefer to have the chef season my meal when dining out.
But this blog is about public relations (well, most of the time) and I maintain that public relations professionals are perhaps better suited to more practical stuff, especially in these times of “false news” reports that lead to bad stuff happening to innocent people.
So in the spirit of giving, the PRDude offers these directives to fellow communicators. Think of the following as “holiday gifts” of sort.
Commitment. Stay committed to the public relations profession and make that known to the world. Proactively share accomplishments to demonstrate the value public relations has in today’s increasingly complex world.
Inspire. Help nurture the next generation of communicators by adhering to the highest standards of professionalism and conduct, like those noted in the PRSA Code of Ethics. Volunteer to serve on a PRSA or other industry organization.
Contest. Challenge and call out instances where the profession is bashed, demeaned unnecessarily or misinterpreted. Need an example? Here’s one: Make it clear that terrorist organizations practice propaganda, not public relations, in their communications.
Believe. Well, in Santa Claus, of course. But believe in the power of public relations to help contribute to the national dialogue, build relationships and improve society through honest, effective communications.
Hope these prove valuable “holiday gifts.”
If not, perhaps that Whisker Dam ain’t such a bad gift after all.