By Edward M. Bury, APR (aka The PRDude)
Well, I think so.
As of this writing, late afternoon on June 30, 2016, both houses of the Illinois legislature have agreed to a “stopgap” budget to fund education, transportation and human services here in my home state for the next six months. Now it needs the governor’s signature.
In case you haven’t been following this monumental story, the elected legislators of Illinois were supposed to have a budget passed on June 30 — of 2015. As one could imagine, this lack of fiduciary responsibility has led to lots of challenges for the people who live and work here and the companies who do business here.
I’ll reserve any commentary on the factors behind this momentous lack of prudent governance. Other commentators have blasted first-term Governor Bruce Rauner and the leaders of the General Assembly for, in light of a better phrase, playing politics to an extreme perhaps never realized in modern governmental history.
I will comment and offer some public relations counsel on what needs to — or better yet, should — happen next. As a service to the people of Illinois, let me propose this framework of a plan using the classic four-step public relations program concept.
- Define the Threat or Opportunity: Most plans address one or the other. Illinois today faces both. Threat: Continued loss of stature, reputation, people, businesses and revenues. Opportunity: To demonstrate to the nation and world that even dysfunctional governments can change.
- Conduct Research: This should be fairly straightforward: Calculate how much the state has lost over the past 365 days (note topics in “threat” from #1 above) and what value can be gained through sound governance.
- Communicate: Issue regular — perhaps daily — messages on how the government is working to do what it’s supposed to do: Exercise executive authority fairly and justly to the benefit of all its citizens.
- Evaluate and Make Revisions: One target date to consider is November 8. That’s Election Day in Illinois and nationwide. You know what I’m referring to.
Yes, this is simplistic, and I strongly doubt that the elected officials across the state will take notice.
But Illinois has only one direction to go. And, hey, legislators are half-way to the finish line.
NOTE: As a disclosure, I work for a state university; I wrote this post on my own time. My comments are my own.