By Edward M. Bury, APR (aka The PRDude)
This report published earlier today from Reuters provides the President’s comments on this (as it’s known in the industry) “developing story.”
We’ll let the global news organizations continue their respective investigation.
In this space, we’ll put some analysis toward the actions of Rob Goldstone, the celebrity publicist who initiated the meeting between Mr. Trump, Jr., his brother in law Jared Kushner, and one-time Trump campaign chairman Paul Manafort.
A July 11 report from the New York Times provides an account of the email exchange, which Mr. Trump, Jr. shared with the world yesterday.
Upon reading the initial email message from Mr. Goldstone, those of us dedicated to the practice of ethical public relations had to share a collective “what the hell is he doing?” thought.
This passage from the June 3, 2016 email sent by Mr. Goldstone violates values and standards of conduct established to elevate public relations beyond propaganda and hucksterism:
“The Crown prosecutor of Russia met with his father Aras this morning and in their meeting offered to provide the Trump campaign with some official documents and information that would incriminate Hillary and her dealings with Russia and would be very useful to your father.”
Read this part again: “…official documents and information that would incriminate Hillary…”
Poor grammar and run-on sentence aside, this sinister communication is plain wrong for the founder of a New York-based communications firm and a person one would think would be removed from this kind of unsubstantiated messaging.
- Disclosure of Information
- Safeguarding Confidences
- Conflicts of Interest
- Enhancing the Profession
Review these PRSA provisions and share your thoughts on Mr. Goldstone’s communications practices — practices that may have had an impact on the 2016 presidential election.
And, if you’d like to pose a question or offer a comment to Mr. Goldstone about his actions, his firm’s website includes his contact information.