By Edward M. Bury, APR (aka The PRDude)
According to my profile, I have 1,085 connections on LinkedIn, which I believe is pretty good. In the interests of full disclosure, I really haven’t met, collaborated on a project. or communicated in person with a sizeable number of these connections.
Regardless, LinkedIn is a platform I visit daily to monitor visits to my profile, participate in groups and to learn.
One more factor behind why I appreciate LinkedIn: It’s generally void (at least during my visits) of troll-centered, profanity-laced, celebrity-driven, mean-spirited and outright idiotic posts and messages often found on Facebook and Twitter.
Last week, I learned the folks at LinkedIn produce a monthly Workforce Report, covering the U.S., the U.K. and India.
After scanning the May 2019 U.S. report, which I found to be an excellent compendium of analysis and insight and today’s workforce, I focused on Table 1. Here, the data presented was on hiring shifts — or from another perspective, job growth by industry.
These three industries recorded the “most notable hiring shifts” in April when analyzing non-seasonably adjusted year-over-year statistics: Hardware & Networking (15.3% higher); Corporate Services (14.9% higher); and Public Administration (14% higher).
But in “fifth place” and among the five categories — and with a double-digit increase — was Media & Communications, which saw an increase of 10.1%. (For the record, Wellness & Fitness nudged out the aforementioned with an 11% increase.)
So, what’s my interpretation of this impressive showing by Media & Communications — which according to the U.S. Bureau of Labor Statistics includes jobs in public relations?
1. Businesses, governmental bodies and non-profit organizations continue to recognize the value skilled (and I hope ethical) communicators bring to modern society.
2. Job growth in this sector should remain robust and competition will be strong to recruit and retain solid performers.
3. Ongoing education will be needed to keep new communicators (and more “seasoned” ones like me) up to date on new developments in the years ahead.
At this time of year, those who have earned degrees in public relations, advertising, marketing, journalism or some integrated communications discipline should be positive about job prospects. My advice:
- Follow your passions and your interests if possible when seeking a place to work.
- Pursue jobs with agencies and in the corporate sector, but also consider non-profit and associations.
Finally, a note to the folks in the Wellness & Fitness industry: Watch out because we communicators ain’t far behind.