Recent Labor Statistics and the Impact of Public Relations

By Edward M. Bury, APR (aka The PRDude)

Lost or overshadowed amidst recent disturbing news related to horrible accounts of terrorism, regular North Korean missile launches, climate change predictions and of course — some news-making presidential tweets– was some pretty good news.

Image courtesy of U.S. Bureau of Labor Statistics.

On June 2, the U.S. Bureau of Labor Statistics released favorable numbers regarding employment: Some 138,000 jobs were created in May, and the unemployment rate remained at 4.3%. To most Americans, especially those of us who are still in the workforce (like me), this is encouraging news, a reflection of a robust and somewhat stable economy.

(Although, I trust there are doubters and detractors to last month’s positive employment statistics, those who maintain the stats are inaccurate and fail to account people who just gave up looking for a job. My perspective: If you have another way to analyze how many people are working or not working, please share.)

Now, let’s turn the clock way back to September of 2009, and the numbers project a much more sobering perspective on the national job front. That month, in the days of the Great Recession, U.S. businesses shed 263,000 jobs and the unemployment rate was 9.8%.  I certainly can relate because I lost a great public relations position on September 4, 2009, a somewhat life-changing personal event that compelled me to start the PRDude blog.

Hey, you probably wouldn’t be reading this if I got to keep the management position I held for 12 years! Without question, ultimately a positive outcome for me and the wonderful people who read my words.

Now, back to the focus of this post.

Through a little more research, I learned more about the impact of public relations professionals on the U.S. employment market.

Clearly, public relations professionals are a factor in the job market and economy.  But from another perspective, public relations will probably never rank up with industries like healthcare, retail, construction and accounting — industries that the government maintains are forecast to have the highest percentage of job growth.

And on a somewhat related note, those entering the profession may want to read a recent report claiming public relations ranks eight in terms of the most stressful jobs in the nation today — right above taxi drivers, but below corporate executives.

Not sure if I totally agree with the job stress stat; but I’m not about to worry and will remain steadfastly bullish on the value and need for sound, ethical public relations for many years to come.

 

 

 

Crowdsourcing for Help on Public Relations Job Search Stragegic Plan

By Edward M. Bury, APR (aka The PRDude)

Visit my web site (for Edward M. Bury, APR, not The PRDude) and read my personal “tag line” of sorts:  “A Modern Strategic Communicator Steeped in Old-School Traditions.” The two key words from that passage to focus on for this post are “modern” and “strategic.”

My plan to secure that next great job in public relations is based on sound strategies and will incorporate modern forms of communications when appropriate.

crowdsourcing-525x350Crowdsourcing is one of those new online ways that’s pretty simple in concept. And, apparently, it has worked.  So, I’m trying it.  For the uninitiated, here’s a great definition of the concept:

“Simply defined, crowdsourcing represents the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. This can take the form of peer-production (when the job is performed collaboratively), but is also often undertaken by sole individuals. The crucial prerequisite is the use of the open call format and the large network of potential laborers.”  (Source: article by Jeff Howe, 2006 Wired Magazine.)

So, here’s what I have in mind:  Below is an outline for my plan to to land a new job in public relations.  I’d like crowdsourcing-cartoonto “crowdsource” replies and feedback from the blagosphere, and beyond should any alien beings have insight to share.

Without further ado, my plan.

Goal: Secure a senior-level position in Chicago with a progressive company, agency or association where I’ll be challenged to use my strategic public relations, communications and management skills to help realize a mission and build revenues.

Strategies: Leverage my knowledge, skills and abilities in the B2B arena, with a concentration in the real estate industry.  Accentuate my dedication to the public relations profession through volunteer work on behalf of PRSA Chicago and by one of 5,000 practitioners to hold the Accreditation in Public Relations credential.  Showcase my outstanding oral and written communication skills.

images crowdObjectives: Secure at least five job or informational interviews monthly with decision-makers.  Grow referral base to add at least two new sources monthly.  Receive at least three job offers by August, 2013.

As for specific tactics, I’ll hold off on sharing those until after I get some feedback from you.  And, I know: that third objective is quite optimistic.  But, hey, what’s the alternative?  To be pessimistic?  That’s not happening because I remain very confident that I have value in today’s market.

Now it’s your turn in this experiment.  Let the crowdsourcing begin.