Career Advice for Joe Maddon and a Suggestion for the Chicago Cubs

By Edward M. Bury, APR (aka The PRDude)

Having been in his position before — actually a few times before — I can relate to what Cubs manager and prototypical anti-establishment but successful leader Joe Maddon is experiencing now that the all-but-inevitable decision regarding his future with the franchise was announced just before yesterday’s final regular season game with the St. Louis Cardinals.

Wish it wasn’t so, Joe. But hey, that’s baseball. Photo courtesy of Wikipedia.

In case you missed it, the Chicago Cubs did not offer Maddon a new contract.

“Okay: What the heck do I do now?” Maddon might be thinking. “What do I do after I get up, brush my teeth and have that first cup of coffee?”

All lightheartedness aside, Maddon assuredly will have some weeks ahead where he can cruise the Florida Gulf Coast in his famous RV and field inquiries on another manager position or something else in baseball — or something else in life.

Regardless of his decision, I offer Joe Maddon — and anyone who reads this post and needs to pursue employment — these two kernels of advice:

1. Always remember that you have value in today’s marketplace. If you don’t believe that, how can you convince someone to hire you?

2. Never compromise your integrity. Your reputation follows you forever, especially in today’s digitally-driven age.

Simplistic, I know. But advice everyone from a World Series winning manager with more of a decade of experience at the Major League level or someone starting out in the real world should consider. And, hopefully benefit from.  Full disclosure: I’ve shared these two thoughts frequently, especially two those pursuing public relations and and communications positions.

Now, as for who should be considered to lead the Chicago Cubs to their next World Series:  My advice to Cubs President of Baseball Operations Theo Epstein is to consider candidates with no previous affiliation with the bricks and ivy of Wrigley Field.  Cast the net broad and wide.

Yes, former Cubs catcher and current media personality David Ross officially is on the short list to replace Maddon, as noted in this report from earlier today.  Tremendous guy, that David Ross, with 14 years in the Majors as a player, but none as a manager. Plus, he’s too close to former teammates and too ingrained with the 2016 champions.

No, Theo, look beyond for another iconoclast. Look what happened when Joe Maddon brought his wacky road trip themes, clever sayings, media savvy, knowledge and love of the game to the North Side.  To paraphrase Maddon: Respect the unconventional.

 

 

Chicago Cubs in the 2016 Post Season: Thoughts and Observations

By Edward M. Bury, APR (aka The PRDude)

Was it somewhat scripted late last week that the 2016 Chicago Cubs “back in” to clinching the National League Central Division, then bring pandemonium to the Wrigley Field faithful the following day with a walk off win via a home run from a reliable replacement catcher?

Who knows, and at this point, who cares!

Cubs

What will the post-season hold? We’ll find out soon enough.

This forever Chicago Cubs fan — like millions of others — is thrilled the team has locked in a playoff spot with two-plus weeks of baseball left and boasts the best record in baseball.

But unlike many of my Cub fan colleagues, I’m going mute on predictions on October. But, I do have thoughts and observations to share about the season so far, and what I’ll be looking for in the post season.

So, as the legendary Cub public address announcer Pat Pieper would say, “Attention: Have your pencils and scorecards ready.”

  • Madden Post Game Analysis. Yes, he does wacky things like make players dress in goofy outfits for road games and has brought in a magician as a strategy to build camaraderie and ease tensions during the 162-game season. But the true genius of  Manager Joe Madden comes out in his post game commentaries. He’s eloquent, imminently quotable and always on target regarding what just transpired on the field. Win or lose, players know Joe already is thinking about how to get the best of his squad the next time the ump yells, “Play Ball!”
  • Best Off-Season Move. The big contract to outfield star Jason Heyward? The late season signing of fireball closer Aroldis Chapman? Yes, both are integral to the team’s success to date, and both will be vital cogs in the post season. But my vote goes to the versatile Ben Zobrist.  (Did you know he was born in Eureka, Illinois?) His stats are not off the charts, but in an 11-year pro baseball career, he has put up impressive numbers when at the plate and he plays solid infield and outfield positions. And, he played for the 2015 World Series winning Kansas City Royals, so he knows what it takes to play in crucial games in October. Sometimes, it’s the guy who isn’t in the headlines who makes the most impact.
  • Who I’d Like to Meet for a Beer. A tough choice, so I’ll pick two: David Ross and Dexter
    True, the Cubs have not sucked this season.

    True, the Cubs have not sucked this season.

    Fowler. Not much in depth analysis or statistics here, but I like a guy who’s cool with the nickname of “Grandpa Rossi.” And whether he smacks a lead off homer or grounds into a double play, Fowler gives it his all and looks like he’s having a good time. Shout out to Grandpa and Dex: I’ll always make time for a beer with you guys.

  • From a Public Relations Perspective. Yes, I had to sneak in a thought on the brand that Theo Epstein and Jed Hoyer have built under the Ricketts family ownership.  (Actually, I tackled public relations and the Cubs in this 2013 post regarding plans to rebuild Wrigley Field.) The 2016 team has — fortunately — generated headlines for its performance on the field, rather than off the field. Yes, there have been injuries and that losing streak before the All Star break.  And, oh yea, the Tommy LaStella meltdown. But all season there has been an absence of scandal and unnecessary drama. This squad contains players who are unselfish and only focus on winning, not personal stats. In a more colloquial perspective, the Cubs have received “good PR” all season because ownership and management put together a group of winners, not whiners.

In just more than an hour, the Cubs will take the field at Wrigley to conclude the weekend series with the Brewers. After yesterday’s “hangover” blowout loss, perhaps Madden’s guys will get back on track.

One milestone down.  Three to go.

 

 

Chicago Cubs, Last Day Regular Season, Thoughts

By Edward M. Bury, APR (aka The PRDude)

On this cool, dreary, cloudy October 4, a day more akin to November, it’s warm, bright and sunny in Cubdom.

Cubs

The guys with this emblem on their jerseys will play in the post season. Bu for how long?

Yes, it’s the last day of the Major League baseball regular season, and my Chicago Cubs — actually everyone’s Chicago Cubs — will be playing a meaningful game later this week.

Counting the hours, no minutes, until the first pitch Wednesday, against the very dangerous and talented Pittsburgh Pirates at PNC Park, where my Chicago Cubs will be playing a wild card, single elimination game in order to advance to the National League playoffs.

Well, let’s check that: Last night’s shutout win added more thrills to the 2015 season; the Cubs may host the Pirates at Wrigley Field with a win today.

As a lifelong and long-suffering Cubs fan, of course I’m thrilled my Chicago Cubs are in the post season.  And, while I won’t make a prediction, I will share these thoughts.

An artist's rendering of proposed renovations to the venerable Wrigley Field.

Later today, we’ll know if the Cubs will play the October 7 Wild Card game at Wrigley Field.

On the Field Headlines Are Best. Throughout this glorious season, one where the Cubs provided tremendous baseball drama, that drama was confined to the field of play. I can’t recall news reports of Cub players or management making headlines for what took place off the field.  (Well, unless you count the litigation with the property owners on Waveland and Sheffield avenues.) In short, skipper Joe Madden and his boys behaved themselves, keeping the focus on baseball and not antics that could get them in trouble.

Treating Baseball as It Should Be: A Game.  Years ago I read an article that included a line that stated: “The umpire yells ‘Play Ball’ at the start of a game, not ‘Work Ball.'” My 2015 Chicago Cubs know how to enjoy the game of baseball, but they do so in a workmanlike way. Scenes in the dugout show a team that’s relaxed but focused, and seemingly unaffected by a bad loss or bad call from umps. These guys are having fun, which much of the time leads to winning.

Little Things Lead to Big Wins. Visit this page from Major League Baseball for official stats. But some casual observations of my Cubs reveal a team that rarely got beat when failing to execute  fundamentals: Hitting the cutoff man, hitting behind the runner, laying down the bunt, putting the ball in play, turning the easy double play.  These little things have paid big dividends for the 2015 squad, setting them apart from many, many Cub squads of past seasons.

My Cubs today have as many wins this year as they had losses in  seasons not too long ago. In around an hour from now, they’ll take the field for their final regular season game against the Brewers in Milwaukee.

It means something, because the Cubs may get home-field advantage and host the Wild Card game.

Regardless of where the game is held, after the ump yells “Play Ball,” I’ll be watching, waiting and hoping.

***

But wait! There’s more from the PRDude on the Chicago Cubs: