By Edward M. Bury. APR (aka The PRDude)
To get started, the topic of this post on what’s purported to be the “scariest night of the year,” has nothing to do with the celebration of Halloween. Rather, my focus here is on a new addition to the modern lexicon: Ghosting.
As noted in this headline from an editorial published in today’s Chicago Tribune, the word “ghost” and its present participle form, “ghosting,” take on a particular meaning these days. The Urban Dictionary listed a definition for “ghosting” from 2016, which I’ll summarize: Halting communications without notice. According to further research, the word is often used in personal relationships (ignoring a text from a person you have dated) and in the job market (failing to show up for a job you accepted).
Now, to my questions:
- How did “ghost” evolve from a noun for “spirit” into verb? Who initiated the re-interpretation of the word?
- Why does modern society accept this ongoing bastardization of the language? (See this 2015 post on “doxing” for a somewhat related example.) Because it’s cool? Edgy? Modern?
- Why did the Chicago Tribune resort to what many may consider a colloquialism in an editorial? And, in the headline, no less! Also, I dispute the use of “ghost” in the headline because Chicago Public School kids are not purposefully or intentionally causing the enrollment decline.
- What’s the next common word to get reinterpreted due to unforeseen and unfathomable justification?
- Can “ghosting” still be used should someone want to practice being a ghost? Example: “I will complete a stringent ghosting regimen this week to prepare for Halloween.”
- What are the perspectives and insights from real ghosts on this dictionary-centered phenomenon?
Okay, I don’t anticipate a response to #6, although replies are welcomed; but please feel free to share thoughts to the other questions noted above.
But, in the spirit of Halloween, I’ll leave you with a link to a 2010 post, where I outlined public relations strategies and tactics for the holiday, one once primarily celebrated by kids. Speaking of kids, I better head home now. Don’t want to ghost neighborhood trick or treaters.