By Edward M. Bury, APR (aka The PRDude)
Today, two messages — both compelling, both literally at my doorstep — prompted me to think about the number of new messages, stimuli or advertisements we receive each day. First, some quick research:
- According to this post from Fluid Drive Media, we received between 3,000 to 20,000 messages each day.
- And, this report from CBS, the average American is exposed to up to 5,000 ad message daily.
There’s other statistics like this, I’m sure. But rest assured, we are bombarded by messages, especially when we go on line and open a browser window. For the record, The PRDUde does not take advertising dollars; but I might mention you in a future post if you buy me a good beer.
On to the focus of this post. Today, I found a crumpled, empty pack of Marlboro Gold on the sidewalk in front of our home. It contained a warning message that’s pretty straightforward, as you can see from the adjacent image.
Most educated people are aware of the dangers of smoking, but they continue to puff away. Some discard their empty packs and spent butts with reckless abandon, ending up on someone’s lawn. The warning message on this Marlboro package, in boldface type and right below the brand “logo,” is the result of federal laws that took effect last year. The objective of this message is to decrease the number of smokers in the U.S.
Now look at the image to the right. This graffiti, probably sprayed on by gang punks or wannabe gang punks last night, now adorns a building right across from our home in the Avondale section of Chicago.
What does this nonsense mean? I have no idea, however it’s a criminal act.
I trust it’s a “warning” message of some kind to alert rivals that our block is turf claimed by some affiliation of punks who believe they “own” or “control” the neighborhood. For the record, we did have gang activity around our home years ago; it’s gone, thanks to more concerned neighbors and regular police patrols. And, I called the City of Chicago to request the graffiti be removed.
Before drafting this post, I checked my email accounts, visited Facebook, watched a news program on TV and read parts of the Sunday Chicago Tribune. I received lots of messages. But it was two very simple, non-digital messages — the cigarette pack warning and gang graffiti — that prompted me to act.
What messages grabbed your attention today?