What the LinkedIn Workforce Report for May 2019 Reveals to Me

By Edward M. Bury, APR (aka The PRDude)

According to my profile, I have 1,085 connections on LinkedIn, which I believe is pretty good. In the interests of full disclosure, I really haven’t met, collaborated on a project. or communicated in person with a sizeable number of these connections.

Image courtesy of LinkedIn.

Regardless, LinkedIn is a platform I visit daily to monitor visits to my profile, participate in groups and to learn.

One more factor behind why I appreciate LinkedIn: It’s generally void (at least during my visits) of troll-centered, profanity-laced, celebrity-driven, mean-spirited and outright idiotic posts and messages often found on Facebook and Twitter.

Last week, I learned the folks at LinkedIn produce a monthly Workforce Report, covering the U.S., the U.K. and India.

After scanning the May 2019 U.S. report, which I found to be an excellent compendium of analysis and insight and today’s workforce, I focused on Table 1. Here, the data presented was on hiring shifts — or from another perspective, job growth by industry.

These three industries recorded the “most notable hiring shifts” in April when analyzing non-seasonably adjusted year-over-year statistics:  Hardware & Networking (15.3% higher); Corporate Services (14.9% higher); and Public Administration (14% higher).

But in “fifth place” and among the five categories — and with a double-digit increase — was Media & Communications, which saw an increase of 10.1%. (For the record, Wellness & Fitness nudged out the aforementioned with an 11% increase.)

So, what’s my interpretation of this impressive showing by Media & Communications — which according to the U.S. Bureau of Labor Statistics includes jobs in public relations?

1. Businesses, governmental bodies and non-profit organizations continue to recognize the value skilled (and I hope ethical) communicators bring to modern society.

2. Job growth in this sector should remain robust and competition will be strong to recruit and retain solid performers.

3. Ongoing education will be needed to keep new communicators (and more “seasoned” ones like me) up to date on new developments in the years ahead.

At this time of year, those who have earned degrees in public relations, advertising, marketing, journalism or some integrated communications discipline should be positive about job prospects. My advice:

  • Follow your passions and your interests if possible when seeking a place to work.
  • Pursue jobs with agencies and in the corporate sector, but also consider non-profit and associations.

Finally, a note to the folks in the Wellness & Fitness industry: Watch out because we communicators ain’t far behind.

 

 

 

 

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Suggestion for Mayor-Elect Lori Lightfoot: Add An APR (Or Perhaps Several) to Communications Team

By Edward M. Bury, APR (aka The PRDude)

The recent Chicago mayoral election, which led to the election of attorney and prescribed reformer Lori Lightfoot, would have been an ideal opportunity for this avowed real Chicago guy to share thoughts in this space.

But, for some reason — actually several reasons, including school, work and spring break — I did not publish any commentary.

Flash forward: A column published today by Chicago Tribune commentator Eric Zorn provided inspiration.

Sound communications counsel will prove invaluable to Mayor-Elect Lori Lightfoot in the years ahead. Photo courtesy of Chicago Tribune.

The focus of Zorn’s piece, “A lesson for Lori Lightfoot in the lingering Jussie Smollett controversy,” centers on communications, and the value and importance of sound media relations practices in helping Mayor-Elect Lightfoot advance her agenda and remain focused during what certainly will be challenging and contentious months ahead.

Navigating the next development in the Smollett controversy is the most top-of-mind issue, given the international coverage the story has received and the local divisiveness it has caused. But Chicago’s unrelenting street crime, reforming City Hall, pension shortfalls, neighborhood gentrification and an increasing lack of affordable housing also will require that Ms. Lightfoot and her team respond to many, many other media and public inquiries.

Open and honest communications from the Lightfoot administration will prove critical to the success during her years as mayor, and to Chicago, to its citizens, organizations and businesses, and to the way the city is perceived around the world.

Mr. Zorn advises the Mayor-Elect to “Hire the best communications team you can find.” He sagely goes on to state: “They will serve as strategists, not just mouthpieces, and will be unafraid to tell you when you deserve the brickbats.”

Should Ms. Lightfoot or her transition team read this post, I offer this suggestion on one criteria that should be considered in making selections on communicators: Consider professionals who hold the Accredited in Public Relations (APR) credential.

Okay. Some regular readers may have anticipated my recommendation.  And, yes, I am an Accredited professional, have served on the Universal Accreditation Board and currently am the Accreditation Chair for PRSA Chicago.

With the disclosure out of the way, let me share this one thought about the value of Accreditation. As Mr. Zorn noted, modern communicators must think strategically and not dispense knee-jerk counsel.

Those who earn the APR demonstrate through their personal study, during the Panel Presentation process and when taking the Comprehensive Examination that they can provide counsel based on strategies rather than “no comment.”

Should Mayor-Elect Lightfoot or her transition team need recommendations on who to consider, please respond to this post. And, for the record: This Accredited member would respectfully decline any position offered for the simple reason that I have no real experience in the political arena, aside from be a voter.

 

Does Anyone Else Question Why Jussie Smolette Hired a Public Relations Firm?

By Edward M. Bury, APR (aka The PRDude)

As of this writing, the afternoon of February 15, the story involving the reported attack here in Chicago on actor and vocalist Jussie Smolette has taken almost as many twists and turns as the 24 Hours of Le Mans.

Image of Jussie Smolette courtesy of Wikipedia.

If you’re interested in following the story, this report from CNN chronicles what’s taken place to date.

Let’s let the media and Twittersphere follow the story and provide the next update. What I want to shed light to another aspect: The hiring by Mr. Smolette of public relations firm Sunshine Sachs.

(An aside: Sunshine Sachs has perhaps the most spare, unassuming and uncluttered website of any communications firm on the planet.  Must say, the site certainly is easy to navigate.)

When I learned of this development, my initial reaction was straightforward and driven by my experience in public relations: Why does the victim of a crime — albeit a celebrity who told police he was attacked by two men who hurled racial slurs, put a noose around his neck and poured a substance on him — need public relations counsel?

Public relations support, as I comprehend the practice, helps take advantage of an opportunity or mitigate a threat.

One could argue that in the days following the reported attack, Mr. Smolette’s account of what took place that night in the Streeterville neighborhood was challenged and therefore he needed the advice and guidance of public relations professionals to help counter media inquiries and preserve his reputation.

And, from the other perspective, Mr. Smolette and his story was grabbing headlines and media coverage — especially here in Chicago — and he retained counsel to respond effectively to what assuredly was a deluge of interview requests.

A quick Google search of the decision to hire Sunshine Sachs revealed digital reports that shouted “Jussie Smolette Victim? He Hired Harvey Weinstein’s PR Firm” and “Best Drama: Jussie Smolette Hires Harvey Weinstein’s PR Team.”

Now, my perspective.  Mr. Smolette certainly had the right and I trust the dollars to hire a national firm like Sunshine Sachs.

However, I remain concerned that news regarding the enlistment of public relations support was brought into the unfolding story may prove damaging to the profession and practice. Note the reference to alleged serial sexual abuser Weinstein in the examples noted above.

What I read into this: Public relations, which should be based on truth and adherence to established ethical standards, is becoming more equated with pop culture and tabloid headlines.

Would welcome your thoughts.

 

 

 

What’s On My Calendar in 2019

By Edward M. Bury, APR (aka The PRDude)

This handy calendar offers motivation, prompts, wisdom and more. Who knows: Maybe one of my quotes will be on the 2020 edition.

Looking back at the holiday season passed, I was fortunate to receive some outstanding gifts, from the intangible (moments shared with family and friends) to the tangible (a couple of six packs of some really good beer).

But assuredly, the most poignant — and hopefully most useful — gift found under the proverbial tree was a desk calendar.

As noted in the accompanying image, my calendar will offer “Inspiration, writing prompts & advice for every day of the year.”

By reading this post, it’s readily apparent that I write stuff, from commentary on public relations, politics and popular culture to travelogues and people profiles. With a career in public relations, marketing and journalism spanning (yes, hard to believe) four decades, there are a lot of other genres I could include within print digital and broadcast.

Back to the present, the most challenging writing projects completed recently were required assignments in my pursuit of a master’s degree in English. For the Theory, Rhetoric and Aesthetics course completed in December, I submitted a paper, “The Growth of a Post-Truth World in Modern Society.

To summarize the essay: Exceptionally challenging and equally rewarding, as I had to analyze early twenty first century perceptions of truth and falsehood while balancing beliefs presented by Plato and a twentieth century thinker. Heady stuff, indeed.

For the spring 2019 semester, I pivot resoundingly in another direction: Novel workshop.

Yes, I will begin — and hopefully finish — a novel by May. What’s the plot? Who are the characters? What do I hope to accomplish?  We’ll find out in a few months.

Should I need inspiration, I will read, savor and gain from the messages displayed on the little calendar on my desk. Then, I’ll get back to work.

 

If Michael Cohen Practices PR, Can I Practice Law?

By Edward M. Bury, APR (aka The PRDude)

Well, it was about time, and frankly, I’m not surprised.

President Donald Trump spoke to Fox News from the White House.

The issue? The proclamation yesterday by President Donald Trump that Michael Cohen, his former attorney, actually spent more billable hours practicing strategic communications than law.

So, again, the practice of public relations gets communicated as a non-sequitur, again gets tossed into the national spotlight, again gets misrepresented — this time during a televised conversation with the President of the United States, who actually was doing his best to distance himself from his long-time attorney.

Yes, the President made that statement in an interview Thursday with Fox News broadcaster Harris Faulkner. It comes up early in the conversation, shortly after Faulkner raised a question about the President’s professional relationship with Cohen — who as you may know, was sentenced Wednesday to 36 months in prison after pleading guilty to campaign finance laws.

Here’s the full statement by the President:

“He did very low-level work. He did more public relations than he did law. You would see him on television, and he was OK on television.”

Yes, participating in media interviews can be part of a public relations program, but I really don’t think that’s what the President intended.

A quick check of Cohen’s background reveals lots of work as a barrister, businessman and so-called “fixer,” but I could not find any references to his “public relations” capabilities.

In researching this post, I had hoped to find other public relations professionals concerned about the President’s Thursday comment and misrepresentation of the profession, but none surfaced.

Yet.

I did find this CNN report on the “29 most surreal lines” uttered by the President in the Fox News Faulkner interview.  You guessed it: There was no specific reference to the Cohen practicing public relations comment.

Sigh.

 

 

 

 

So This Is How We Celebrate Christmas Today: Pop Up Bars?

By Edward M. Bury, APR (aka The PRDude)

Let me guess: The folks in this image from a place called Elf’d Up were sort of formally coached (and professionally dressed up and made up) to demonstrate the holiday spirit.

Let it not be said that The PRDude is a curmudgeonly Grinch when it comes to sharing thoughts and memories related to the Christmas holiday.

After all, this space has published a plethora of sorts of Christmas-focused posts over the years. Here are six:

  • A 2016 perspective based on the long-running Christmas Extravaganza gig put on by me and my mates from Chicago cover band Love House. (Free December 22? We’re playing Fitzgerald’s Side Bar.)
  • A video featuring an original Christmas song performed by — me on Christmas Eve 2014 — was my gift to you four years ago.  (Please excuse the questionable audio/visual quality; hope to re-record some day.)
  • In 2012, I grappled with the question: “What’s new this Christmas? Learn what I found in this post. (And, yes, I’m still looking for more answers.)
  • Once upon a time, there were no blogs and no one had personal computers; but we found reason for joy at Christmas.  I recall a favorite memory in a 2011 retrospective. (The story presented — very much true — still resonates.)
  • During my search for “that next great job in public relations,” I wrote what I hope was an inspirational commentary in 2010. (Sometimes we should be thankful for more than physical stuff.)
  • And, in this 2009 post, I injected some humor (it’s there, trust me) in an argument that Santa Claus is supported by sound public relations counsel.  (Okay, maybe I had a holiday glass of wine or two while writing this one.)

Each of these six posts — some corny, some serious, all heartfelt — have kind of a traditional scope (friendship, memories, thankfulness), and hopefully will resonate over the years.

That’s why I was somewhat taken aback by an online article I read this week on Block Club Chicago, an excellent locally-focused digital news source. The subject of the piece published December 5: Pop up holiday bars.

Yes, pop up — meaning not designed for permanence — establishments where you can ring in the Christmas holidays in a “fully curated” (my interpretation) environment, but one that will vanish and be recreated to celebrate the next holiday, possibly featuring all things Super Bowl Sunday or Groundhog Day.

Hey, I enjoy bars, restaurants or any business establishment that makes a concerted effort to decorate for the holidays and provide a festive environment.  But, I find it somewhat disconcerting that a business would market itself as a “holiday destination” — then get discarded like spent wrapping paper.  Where’s the permanence? How could these places build tradition, inspire memories, knowing they’ll be gone in January?

Wishing the pop up businesses success this season; they are businesses, and businesses are designed to make a profit.  Just call me old-fashioned, but please don’t call me the Grinch-that-wants-to pull the plug on-Christmas-pop up-bars.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Grasping For An Answer On Why The Media Misrepresents Public Relations

By Edward M. Bury, APR (aka The PRDude)

The venue was outstanding: A cool, modern private club in downtown Chicago.

The event attracted a dynamic crowd: Public relations leaders from across the metropolitan region.

To me, the perfect combination to gain insight into a question that has been a nagging issue for years. First, some background.

The Arts Club of Chicago, shown here in a warmer time of the year.

Last evening, I joined public relations professionals at the PRSA Chicago 2018 reception to honor the Distinguished Leader of the year. The event was held at the Arts Club of Chicago just off North Michigan Avenue. For 2018, the chapter honored Jon Harris, the highly-respected Senior Vice President and Chief Communications Officer of Conagra Brands.

It would be an opportunity to visit Chapter friends I’ve known over the years, and of course, meet new members of the profession.

But, I had an ulterior “alternative” motive, of sorts: Seek insight from the senior public relations professionals assembled as to what the industry could do to address the misrepresentation of “public relations” by the media.

Navigating between samples of passed hors ‘doeuvres and glasses of red wine, I saw an opportunity to chat with a distinguished man sitting alone. After introductions, the man said he manages the Chicago office of a well-known agency and entered the profession following years as a newspaper reporter.

Outstanding, I thought: This man can bring a perspective from both sides of the equation.

So, sensing the awards ceremony was about to commence, I presented my question, citing a recent example of media misrepresentation, one that was glaring, obvious and to me, stunningly stupid.  He paused for a moment and appeared slightly taken aback.

“Well, you know,” he said, “Sometime we work to keep our clients out of the media.”

I nodded.

The ceremony began.

My question remained unanswered. Rest assured, I will keep searching, keep asking.