Random Thoughts, as Minutes Tick Away on 2014

By Edward M. Bury, (aka The PRDude)

Back in the early days, The PRDude occasionally posted “random thoughts” blogs because:

1. None of the “thoughts” merited a complete, self-contained blog.

2. I was still learning the nuances of being a blogger/online commentator.

3. At the time, it was seemingly a cool thing to do.

Now, with around three hours left in the day and the year 2014, here are some, well, random thoughts:

Highlights from 2014. Thanks to the cool people at WordPress, here’s a summary of traffic and other interesting facts generated this year by The PRDude blog. I published 41 new posts, some on public relations and communications, others on the “other stuff” that caught my attention.

What I find remarkable: That some posts from years ago continue to generate interest, and that people from 63 nations took the time to read my digital thoughts. And, I like to publish on Wednesdays.

Jay CutlerA “PR Plan” for the Bears Jay Cutler? With no snowfall to date this season and a lack of indictments of elected officials, Chicago media turned its attention to the plight of the hapless 2014 Chicago Bears.  Along with the ouster of the head coach, general manager and other staff, sports pundits and others shared thoughts on what to do with the Bears’ $126 million dollar man — quarterback Jay Cutler, whose popularity rating equals the team’s 5-11 record.

One radio talk show host offered this suggestion: “Cutler should do some good PR, like volunteer in a soup kitchen.”  Really? Here’s another silly example of how “good PR” will fix anything. No, Ms. Talk Show Host: Mr. Cutler needs to demonstrate leadership, throw touchdown passes and stop acting like a spoiled brat.

Is There Anything New in Food News? Here in Chicago (and I’m sure where ever there’s some level of a hipster population,)  restaurants boast menus and concepts based on proximity and small carbon footprints. Here’s what an online news source wrote about a soon-to-open sandwich shop in the Pilsen neighborhood: “(the restaurant) will feature fresh sandwiches on house-baked bread made with locally sourced ingredients, homemade potato chips, coffee and other lunch offerings.”

Haven’t you read this kind of description before? Perhaps a few times?  Last time I checked, Subway and Jimmy Johns baked their own bread.

There’s an App for That? Really, There Is.  Yes, there’s an Appapp these days for just about everything. And why do we need them? To make our lives better, easier, faster, stronger, etc. And, to give us time to download more apps.  I read about a local company that developed an app that let you scan your grocery receipt to determine when products would expire.  Last time I checked, wilting lettuce meant it was past its prime.

This post describes 15 useless apps.  I trust there are many, many more some (aside from the developers) would consider useless.  But apparently, people today find these digital benefits useful and perhaps necessary. But do these little pieces of software really make our lives better?

Finally, it’s time to wish all who read this blog — and everyone — a safe and happy New Year.  If you have random thoughts, please share them … this year or next.


The PRDude Tries A Shift as The FoodDude

By Edward M. Bury, APR (aka The PRdude)

Here’s something I’d like to share: Along with my passion for public relations and communications, The PRDude has a passion for a few other things in life. Yes, along with sharing my thoughts about ethical public relations and the value behind the Accreditation in Public Relations credential, there are a few other pursuits that occupy my time.

For example, in a post last month, I alluded to my love of gardening.  And, I’ve been a dedicated rock and roller and music fan since I received my first guitar some four-plus decades ago.

One more thing: I love food.  I love to cook.  I love to read about food and cooking.  And, of course, I love to eat. Over the years, I’ve written a few restaurant reviews, and I keep current on culinary trends.

On Friday, I got the opportunity to cook with some real pros. Here’s what happened.  My dear Susan slyly tricked me into thinking we were headed to a post-birthday lunch at a hot new downtown Chicago restaurant.

The reality: We drove to the northwest suburbs and worked the lunch shift side-by-side with two fine chefs — Michael and Susan Maddox, the husband-and-wife proprietors of one of the areas best and longest-standing French restaurants, LeTiti de Paris.  Our day began with a cup of some great coffee — French roast, I believe — and ended with a spectacular meal.

Our shift was one of the many cooking classes and demonstrations the chefs host right in their kitchen.  This one was was called the Hands-On demonstration, because we pitched in and helped prepare food that would be served to patrons later that day and over the weekend.  We broke eggs to make creme anglaise, chopped onions and leeks, measured various sugars for sorbet and ice cream, rolled dough for a cherry tart and various duties.

Me and Chef Michael preparing creme anglaise.

Checking on the creme brulee.

Here are a few observations from my short shift in a real restaurant kitchen:

That Old Adage is True. How many times have you heard, “If you can’t stand the heat, get out of the kitchen?” Well, it’s really true.  It’s hot in there; really hot. Especially on the line where proteins are grilled, seared and baked before being plated and prepped for the dining room.   The stoves and burners in a commercial kitchen throw out a lot more heat than the one you have at home.

You Think You Work Hard? The next time you complain about putting in a 10-hour day, talk to a chef.  They put in a much longer work day, usually 14 to 16 hours. And that’s five or six days a week, running a business while working under constant pressure to deliver a delicious plate of food.

Wonder Why Restaurant Food Tastes So Good? Well, professional chefs are much better in the kitchen than us fledgling food fanatics, they have much better kitchens and they have access to much better proteins, produce, grains and dairy.  One more thing: They take the time to do things right.  Creating beef stock? It takes roasting 80 or so pounds of bones, then cooking them down in 30 gallons of water until it’s reduced to five gallons.  Do you have time for that?

Forget the Image of the Tough Guy TV Chef. Chef Michael and Chef Susan were kind, nurturing and patient with their two apprentices.  They were consummate professionals and the perfect hosts.  (Remember, we were helping out during a real lunch service.)  The maniac, tough guy, foul-mouthed morons who populate many TV food shows were not at all present at Le Titi de Paris.  (Watch for The PRDude’s thoughts on food shows soon.)

We learned a few things about what goes into preparing and executing great French food, techniques and recipes I’ll try at home some day.  (Not sure if I’ll make the lemon sauce that starts with melting two pounds of butter.  Yes, pounds.)

Since this was a birthday celebration of sorts, the chefs delivered me this outstanding dessert, which was preceeded by a delicious appetizer plate and entree featuring salmon and tuna.

Creme brulee and sorbet highlight my birthday dessert.

A while back, I wrote a post — an attempt at humor — about new career options should my efforts to land a new position in public relations fail.  Fortunately, I did not have to pursue any of those jobs.   (I like meeting people, but a Wal-Mart greeter?)

Who knows.  Maybe some day I’ll work in a real restaurant; the kitchen is way out of my league, but I’ve been told by a friend who leases restaurants and retail that I have what it takes to be a maitre ‘d.   Maybe I’ll start a culinary blog.  A lot have already taken The Food Dude moniker, so I’ll have to drop the “dude” component.

Finally, a lasting memory of our visit to Le Titi de Paris: Tasting just-made ice cream, literally seconds after it leaves the machine.  A little bit of culinary heaven on earth.