The PRDude Gets Published (Again) on HMPR

By Edward M. Bury, APR (aka The PRDude)

Way back in 2010 — seemingly a millennium in the digital universe of today — I was asked to contribute a post to a great site called Hispanic Marketing & Public Relations.

A graphic defining the SMR, as first published by SHIFT Communications.

A graphic defining the SMR, as first published by SHIFT Communications.

The subject: The then relatively new communications medium called “social media news release” (SMR).  At the time, I was doing some consulting work that involved media relations.  I incorporated SMRs to augment traditional media relations tactics.

Some industry professionals at the time predicted SMRs would quickly put an end to the traditional news release.  Of course, it didn’t happen.  But please read my SMR post from 2010 and add your thoughts.  How have SMRs evolved?  Do you regularly incorporate them into current media relations?

The nice folks at HMPR recently asked me to contribute another post.

What to write about?  What to write about?

How about blogs!

I do have some experience on the subject, having published this blog for around 3.5 years and been a “ghost blogger” for other sites over the years.Blog

So here it is:  A just-published post on HMPR offering some advice to businesses and organizations on steps to take before joining the blogging community.

I offered four kernels of advice for two key reasons:  I wanted to keep the post to the prescribed copy length, and posts offering some numerical list — advice, things to watch out for, reasons to do this or that, etc. — are popular and get lots of visits.

So there.

Do you have further thoughts on what to do before launching a blog?

Friday Random Thoughts: SMRs, Jobs, Toyota

Has it been a full seven days since my last post?  Where does the time go?  Full disclosure: I’m not spending hours watching the 2010 Vancouver Olympics, although I find the short-track speed skating and snowboard cross exhilarating.

For the record, I’ve kept up my regimen of a morning stroll followed by job-search related research and client writing/consulting projects.  For this last Friday of February, here are some random thoughts.

  1. I’ve Seen the Future: SMRs — It’s hard to be a “social media expert” these days because to me the rules of the game keep changing. But one related resource has remained relatively constant and is relatively easy to comprehend and incorporate into communications programs.  I’m referring to the Social Media News Release or SMR.  Rather than go into a lot of details here, read the piece I just got published on Hispanic Marketing & PR.   Comments and feedback are most welcomed.
  2. Job Seeking or Phishing? — My job search is now into its sixth month. I’m doing all the “right” things, including networking, taking on projects, staying active in PRSA Chicago and, of course, responding to appropriate online help wanted notices.  I’ve noticed some companies have been recruiting for the same job for almost six months.  Does it really take that long to recruit the “right” person in this market? Or are some companies just “phishing” for information?
  3. Advice For the Automaker in Trouble — Decades from now, public relations students will read about the firestorm that has embroiled Toyota the past few weeks.  Talk about a textbook case of managing a communications crisis.  And, from what I’ve witnessed, Toyota is not doing the best job; the brand will be damaged for a long time, and Toyota’s public relations and marketing counsel — from the international to the local levels — will have a steep challenge.  So, here’s some advice to consider: Re-brand the the name.  Competitor Nissan did it in the early 1980s, emerging from the old Datsun name.  (Note: I owned a Datsun F-10.  It was red, had front-wheel drive, got great gas mileage but was the biggest lemon I’ve owned.) Perhaps call the new company “Atoyot.”
  4. One More Job Thought — These past six or so months have been challenging. But we’re doing fine. I’ve learned a lot about business and the public relations industry. I’ve had the option to reconnect with friends and colleagues, and make some new ones. I wrote a short story (people say it’s good, and it’s entered into the Nelson Algren Awards sponsored by the Chicago Tribune). And, I’ve penned a few new songs. A few days back, I came to this realization: I have knowledge, skills and talents that have value in the business arena.  I am prepared to take the human resource known as Edward M. Bury, APR, and put it to work for a company or organization that will provide challenges, opportunities and just compensation.  In short, I will not “settle” for “a job.”  I remain active, vital, confident and prepared.