Continuing the Conversation with Young Entrepreneur and Marketing Dude Garry Howell

By Edward M. Bury, APR (aka The PRDude)

In this space, I’ve been a stalwart supporter of the value behind networking.

The real kind.

You know, the activity that requires you to unplug electronic devices (well, figuratively, I suppose) and travel to a gathering where you’re compelled to meet people — people you don’t know, people you only get to know well through interpersonal contact.

That’s what I did a few days back; the outcome was meeting Garry Howell, the founder and president of SOGO Marketing, a way cool agency based in the west Chicago suburbs.

We immediately struck a few responsive chords: We liked talking about the communications industry, many things Chicago-focused, and the Chicago Cubs.  So, I felt Garry would be an excellent participant for a Q&A post.

Here’s Garry’s responses to my questions.

1. From our conversation, you launched SOGO Marketing shortly after graduation from the University of West Virginia. What prompted/inspired you to become an entrepreneur?

Entrepreneur and Chicago Cubs fan Garry Howell.

I was that typical college graduate, leaving college with a $140,000 piece of paper and no idea what I was going to do with it. SOGO was born shortly after graduating because I was fortunate enough to make an amazing connection with a great company that was seeking help with marketing and communications. I was offered a salary position, but I negotiated to get the work contracted, and from there SOGO was born. I have entrepreneurial blood. I had always dreamed of owning my own company after growing up in a family restaurant. Those adolescent daydreams eventually translated to my adult life, when I recognized I had the willingness and ambition to start a marketing agency.

2. I also recall that you began your college career focused on civil engineering then changed to Multi-Disciplinary Studies – Communications, Business Administration, and Public Relations. What inspired you to make the switch?

It seemed like as the courses went on, I found it harder and harder to discover my identity in the industry. I realized that after a year with the City of Morgantown as their civil engineer intern that this wasn’t for me. Again, I was that typical student that really hadn’t identified a career path. Engineering sounded good at 17 years old, but I honestly hadn’t given that career much thought then, I just knew my parents would like it. The pivot point came during my third year at West Virginia. I had one of those “ah ha” moments, when I realized what my true interests were. It was one of those moments when the stars aligned. Happy to say, I’ve never looked back, and it was the best decision I’ve ever made.

3. SOGO clearly is a modern communications firm. What sets you and your team apart in terms of the services you provide?

By definition, SOGO means brotherhood, unity, and cooperation. This not only reflects the culture of our agency, but also defines the relationships we have with our partners.

4. SOGO boasts a fairly diversified client roster. What advice could you offer other entrepreneurs who plan to open their own shop?

I think an individual who wants to open an agency needs to have professional will and personal humility. You need to set the standard of greatness early on and settle for nothing less.

5. Now, let’s lighten things up. You’re a Chicago Cubs fan and own a dog named Wrigley. A two-part question: a) What did you learn as a professional from the way the Cubs organization managed its brand last year? b) what do the 2017 Cubs need to do to get back on the winning track?

Ricketts and Epstein are a dynamic duo. From a business standpoint, you can learn a lot from what they have done to revitalize the Cubs. Their formula was right for 2016. We’ll see how they adapt for the 2017 season. I have no doubt in Joe Maddon and his supporting cast. It’s hard for a club to replicate a groundbreaking season like last year but you got to have hope! Go Cubs!

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