Friday Random Thoughts: SMRs, Jobs, Toyota

Has it been a full seven days since my last post?  Where does the time go?  Full disclosure: I’m not spending hours watching the 2010 Vancouver Olympics, although I find the short-track speed skating and snowboard cross exhilarating.

For the record, I’ve kept up my regimen of a morning stroll followed by job-search related research and client writing/consulting projects.  For this last Friday of February, here are some random thoughts.

  1. I’ve Seen the Future: SMRs — It’s hard to be a “social media expert” these days because to me the rules of the game keep changing. But one related resource has remained relatively constant and is relatively easy to comprehend and incorporate into communications programs.  I’m referring to the Social Media News Release or SMR.  Rather than go into a lot of details here, read the piece I just got published on Hispanic Marketing & PR.   Comments and feedback are most welcomed.
  2. Job Seeking or Phishing? — My job search is now into its sixth month. I’m doing all the “right” things, including networking, taking on projects, staying active in PRSA Chicago and, of course, responding to appropriate online help wanted notices.  I’ve noticed some companies have been recruiting for the same job for almost six months.  Does it really take that long to recruit the “right” person in this market? Or are some companies just “phishing” for information?
  3. Advice For the Automaker in Trouble — Decades from now, public relations students will read about the firestorm that has embroiled Toyota the past few weeks.  Talk about a textbook case of managing a communications crisis.  And, from what I’ve witnessed, Toyota is not doing the best job; the brand will be damaged for a long time, and Toyota’s public relations and marketing counsel — from the international to the local levels — will have a steep challenge.  So, here’s some advice to consider: Re-brand the the name.  Competitor Nissan did it in the early 1980s, emerging from the old Datsun name.  (Note: I owned a Datsun F-10.  It was red, had front-wheel drive, got great gas mileage but was the biggest lemon I’ve owned.) Perhaps call the new company “Atoyot.”
  4. One More Job Thought — These past six or so months have been challenging. But we’re doing fine. I’ve learned a lot about business and the public relations industry. I’ve had the option to reconnect with friends and colleagues, and make some new ones. I wrote a short story (people say it’s good, and it’s entered into the Nelson Algren Awards sponsored by the Chicago Tribune). And, I’ve penned a few new songs. A few days back, I came to this realization: I have knowledge, skills and talents that have value in the business arena.  I am prepared to take the human resource known as Edward M. Bury, APR, and put it to work for a company or organization that will provide challenges, opportunities and just compensation.  In short, I will not “settle” for “a job.”  I remain active, vital, confident and prepared.